New Format, Fresh Talent for Austin Movie Show

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Popular cable series featuring movie industry mover and shakers as well as talented local indie filmmakers gets upgraded with serious content and harder hitting journalistic style talent. Austin Movie Show will be broadcasting daily during South By Southwest.

The Austin Movie Show, Austin's popular cable show that reviews both national films and local indie films, has taken a serious turn with a new half-hour format and fresh talent.

The previous one-hour format, with co-hosts Jegar Erickson and Leila Hernandez, gathered momentum throughout last year, culminating with syndication to other markets like the CW in the El Paso/New Mexico market, as well as a very strong, growing web presence.

Austin Movie Show Executive Producer Michele Williams explains, "The show has evolved so much over the past year and we wanted to take it further. We have always strived to entertain and inform, but we realized that we have a unique opportunity to truly be a platform to voice some of the serious issues happening in our state and nationally. This is the time where many people in the industry have a lot at stake and we want to be a part of preserving our film resources."

Jegar Erickson, the original host and popular founder of the show, will remain. Co-host Leila Hernandez gave up her spot to Alia Al-Yafi, who is from Jeddah, Saudi Arabia. Alia will be conducting interviews and reporting movie news for the Austin Movie Show that will have a more serious edge. Alia relocated to Austin last September from Spain, and says Austin continues to "delight and surprise" her.

The Austin Movie Show is gearing up for the South By Southwest Film Festival and Conference, and will be airing daily on Time Warner Cable from March 9-14. Upcoming interviews will include musician James Blunt, Morgan Spurlock (What Would Jesus Buy?, Supersize Me) and other celebrities as well as local independent film filmmakers.

The Austin Movie Show airs locally on Channel 16.

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