Los Angeles, CA (PRWEB) March 8, 2007
Small website owners are finding it increasingly difficult to rank in the search engines as competition on the Internet intensifies. New webmasters often don't even realize just how important search engine optimization is to the success of their website until they have had their site online several months. It's only when their website begins to slip into oblivion and traffic dwindles away that the truth hits home.
Justin Maddox, development manager for SEO software Traffic Travis, says that at this point "website owners panic and use snippets of information they have gathered from blogs and articles in a haphazard approach to SEO that usually produces very little in the way of results. Some webmasters end up watching their sites slip even further down the ranks."
However, he says it is not just newbies who struggle with SEO, even experienced webmasters find it challenging. "The cost and time involved in SEO can be very restrictive -- we don't all have the resources of the BBC. Obviously something had to change."
Traffic Travis is SEO software designed to make ranking in the search engines achievable and easy for website owners of all levels and experience, without the need for a big marketing budget. And the newly-released 2.0 version includes even more features to streamline the SEO process.
"Search engine optimization does not have to be labor intensive or a financial burden," says Justin Maddox, Traffic Travis's development manager. "Traffic Travis 2.0 offers a simple 5-step optimization system that can be carried out quickly and easily using 13 custom-created tools. The tools automate different stages of the process, so that previously time-consuming research tasks can be achieved in minutes."
Maddox says that the process of exchanging links is just one example of how the software has radically streamlined the SEO process.
"Link exchanges are a great way of increasing your ranking in the search engines. Usually, the best way to find sites with good link potential is by checking out who your competition are linking to. But doing this manually literally takes hours -- you have to trawl every competitor's entire site to find their links and then copy and paste them into a spread sheet. Then you have to manually check every link to ensure that the PR isn't being diluted by linking to dozens of other sites. This could take days depending on how many links the site has!"
"In contrast, Traffic Travis can analyze a competitor's site, give you all of their external and internal links, the PR of those links, and how many other sites that link is linking to. Within five minutes you have all that information compiled in front of you."
The results that Traffic Travis users have achieved are impressive. Many are regularly achieving first page rankings for their main search terms. 000Relationships.com is one such customer: ""We've been plodding away for years trying to get our search engine rankings up. And now, using Traffic Travis, we've managed to get our site to #4 & #5 in Google, #1 & #2 in Yahoo and #2 & #3 in MSN for our highly converted search phrase -- 'How to Attract Men'."
This unassuming software tool is quietly revolutionizing the way website owners do business on the Internet. "Our aim is to give all website owners the means and opportunity to rank on page one for their search terms," says Maddox, "Traffic Travis puts all webmasters on an equal footing, no matter what their budget or experience is."