Dretschler.com/shoXX.com in Cooperation with Sony NEC Optiarc inc

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Since the beginning of the year 2007, shoXX.com has been distributing Sony NEC Optiarc Inc. (JV) products. Sony NEC Optiarc is an important strategic partner that broadens the variety and scope of products offered by Dretschler.com/shoXX.com. The Sony NEC Optiarc Inc. joint-venture was established in Ismaningen (Germany), springing from the Sony - NEC Cooperation, forged in April 2006. The new corporation is called Sony NEC Optiarc Europe LLC.

Dretschler.com/shoXX.com is one of the leading providers in Europe of blank CD and DVD media, photo, video and office supplies. The Luxemburg corporation, operates in Europe under shoXX.com and is one of the fastest growing enterprises in the e-commerce industry.

Since the beginning of the year 2007, shoXX.com has been distributing Sony NEC Optiarc Inc. (JV) products. Sony NEC Optiarc is an important strategic partner, that broadens the variety and scope of products offered by Dretschler.com/shoXX.com. The Sony NEC Optiarc Inc. joint-venture was established in Ismaningen (Germany), springing from the Sony - NEC Cooperation, forged in April 2006. The new corporation is called Sony NEC Optiarc Europe LLC.

The strategic partnership with Dretschler.com/shoXX.com provides a number of advantages and ensures that new products hit the market much more quickly. For instance, Dretschler.com/shoXX.com was the first online shop to offer the AD-7173A burner. The NEC burner offers 18X DVD burning capability, supporting the DVD-R and DVD+R formats, as well as DVD-RW and DVD+RW, DVD-R DL, DVD RAM at 12X, CD at 48X and LabelFlash which burns images on the top side of a DVD disc.

Also offered under the NEC label are a lower priced model, the AD-7170A, without LabelFlash but with the same write and read specifications as the AD-7173A, and the ND-5170A, which comes without DVD RAM or LabelFish support. All three drives are immediately available online.

A coherent marketing policy and the judicious expansion in the variety of products have contributed to the growth of the corporation. This strategic positioning will be conclusive for the year 2007 and will lead to shoxx.com's consolidation as well as a strengthening in its market share.

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