On-Demand Phone System from M5 Networks Keeps New York Health & Racquet Club Fit

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M5 Networks provides customized solution for retail health chain in 10 locations, succeeding where others have failed.

– M5 Networks, one of the country’s leading outsourced IP phone system providers, today announced that the New York Health & Racquet Club (NYHRC), a New York fitness institution for thirty-five years, replaced its previous hosted VoIP provider with M5’s outsourced solution after experiencing frequent downtimes and poor client service. As a customer-service oriented company in a competitive retail environment, communications reliability, flexibility and scalability is at the center of NYHRC’s business operations. M5 now supports NYHRC’s 100+ users (800 employees) in 10 locations, including its corporate headquarters.

NYHRC decided to use hosted VoIP because of its ability to consolidate resources, streamline operations, improve customer service, and simplify the sales process. After numerous negative experiences with NYHRC’s last vendor, it was important to CEO Howard Brodsky that the company deal with a service provider that had no hidden agendas and could provide the utmost in service.

“M5 was honest and open from the beginning about their capabilities and worked with our team to personalize a phone system tailored towards our needs,” Brodsky said. “It’s not unusual for businesses in retail to experience employee turnover rates of fifty percent or higher, but M5 allows us to quickly and conveniently perform moves, adds and changes with a simple phone call or email. Everything is performed remotely, without a site visit, and is usually done the same day.”

NYHRC sought the help of its technology solutions provider, Intrannuity, to choose a new phone system that would meet its demanding requirements. Intrannuity’s President Keith Trawick chose M5, which stood out among all outsourced VoIP phone system providers for its company and product reputation as well as its commitment to clients' success.

Since retail organizations like NYHRC often experience heavy inbound call volume, M5 worked closely with the company to craft an effective call plan. M5’s advanced, fully customizable call routing capabilities, including auto-attendants, hunt groups and Direct Inward Dialing (DID) extensions allow NYHRC to enhance client service by efficiently handling calls from clients and routing them to the appropriate department -- whether it be a request for class schedules or to book personal training sessions.

To ease the transition internally, M5 provided both on- and off- site group training sessions that proved to be extremely beneficial for the employees. Using their “train-the-trainer” approach, M5 staff members were onsite the day of installation to answer any questions from end-users and to conduct small training sessions where designated NYHRC employees received extensive, hands-on training—making them an invaluable resource to co-workers who may have had questions later on. This training is another example of the attention to detail M5 provided NYHRC before, during and after deployment, as well as M5’s commitment to their clients’ success.

“Outsourcing can be extremely beneficial to a retail organization when implemented correctly,” says Dan Hoffman, President and CEO of M5 Networks. “NYHRC is a perfect example of the importance of having a trusted partner like M5 handle such a valuable component of your business and is in the trenches with you every step of the way.”

About New York Health & Racquet Club

The New York Health & Racquet Clubs (NYHRC) has been a New York fitness institution for thirty-five years. With ten luxurious facilities located throughout the city and Long Island, NYHRC has set the standard for Manhattan fitness with the latest equipment and newest classes. For more information, please log onto http://www.nyhrc.com.

About Intrannuity

Intrannuity is an enterprise software company that provides a complete, integrated suite of member management and electronic commerce services for member-centric organizations. The Company has been operational for six years and has offices in New York, New York, and Columbus, Georgia. For more information, please visit http://www.intrannuity.com.

About M5 Networks

M5 Networks is one of the country’s leading outsourced IP phone system providers. By outsourcing to M5 instead of buying another phone system and signing more local and long distance contracts, businesses save valuable time and hard dollars. M5 was founded in 2000 by the same management team that ran Interport Communications, the ISP pioneer for New York businesses. M5 builds on that legacy by continually innovating to improve its outsourced phone system solution, which is delivering measurable ROI to companies in all industries. M5 is a member of Cisco System’s Cisco Powered Network program.

Recognized as a leading company in the VoIP industry, M5 was named to the 2006 Inc. 500 and to Deloitte’s 2006 New York Technology Fast 50 Program. M5 has also been included on the Pulver 100 list as a Communications Growth Company for four consecutive years (2002-2005), FierceVoIP's annual Fierce 15 list in 2005 and the VoIP Magazine 20: Companies to Watch in 2006 list. M5 also received Frost & Sullivan's 2004 Entrepreneurial Company Award and the 2004 and 2005 VoIP Service Provider Awards, the 2005 Best SMB VoIP Service Provider Award and the 2006 INTERNET TELEPHONY Excellence Award from INTERNET TELEPHONY Magazine. Small Business Technology Magazine named M5's Outsourced IP Phone System one of the finalists in its 2005 Product of the Year awards program. To learn more about M5, please visit http://www.m5net.com.

For more information contact:

Jeff Silbert

M5 Networks

646-230-5011

jeff-at-m5net.com

Grace Pai

Euro RSCG Magnet for M5

(212) 367-6819

grace.pai-at-eurorscg.com

Jay Travis

New York Health & Racquet Club

(800) 506-1673

jtravis-at-nyhrc.com

Keith Trawick

Intrannuity

(212) 904-0439

ktrawick-at-intrannuity.com

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