New Sales & Marketing Policies and Procedures Manual Addresses Strategic Sales and Marketing Issues Through a Process Approach

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Sales and Marketing Managers can use pre-written policies and procedures to control, organize, coordinate, and improve strategic sales and marketing processes, align their departmental and organizational objectives with one another, and establish lasting relationships with their target markets.

Bizmanualz, Inc., a business publications and consulting company based in Clayton, Missouri, today announced the release of a new Sales & Marketing Manual ( for sales and marketing executives, customer service managers, customer relationship (customer experience) managers and sales and marketing departments of small and midsize businesses (SMB).

Pressure is on sales departments to produce more with less - to be lean - to use limited resources wisely and effectively. Marketing departments are required to monitor and measure their activities and show, in detail, how and where those activities will benefit the company. A more measured, disciplined, and coordinated approach is demanded.

"Sales and Marketing are two of the core processes of every business," Chris Anderson, Managing Director of Bizmanualz, said. "If those operations are not in sync, a lot of what they do will be a wasted effort. Everyone thinks of manufacturing when 'lean' is mentioned, but lean concepts apply equally well to sales and marketing operations."

Officially entitled the Bizmanualz Sales & Marketing Policies, Procedures, and Forms Manual, the new manual not only provides an operational and planning framework for the organization's Sales and Marketing functions - it also allows those two key departments to coordinate better and leverage each other's strengths.

"If your marketing plan isn't designed to fulfill your sales objectives or if your sales force isn't sharing its experience and insights with marketing, then you're not getting the most value from your sales and marketing investment," Mr. Anderson added. "If you're not incorporating the voice of the customer in your operations, your company is at risk of falling behind and becoming irrelevant to the marketplace. Companies are demanding greater participation in their suppliers' operations, and rightly so."

Smart companies have been listening to their customers for years. Now, more customers are demanding an active role in shaping company products and how companies conduct their business.

Many small and medium sized companies do not have access to - or cannot afford - Chief Marketing Officers or Sales Directors who could lead the way by building on best practices, industry standards, and their own extensive experience to establish formal Sales and Marketing policies and processes. This publication provides the guidance and tools many SMBs need to identify and serve their target markets.

"The Sales and Marketing Policies and Procedures Manual applies a process approach to strategic and tactical sales and marketing management issues," said Steve Flick, Product Director at Bizmanualz. "It can help companies bring order and discipline to these critical operations. They get a wealth of information that we brought together and put into a series of Microsoft Word files that they can easily tailor to their unique circumstances."

The Sales and Marketing Policies and Procedures Manual comes with over 700 pages of practical documentation. It includes 32 pre-written procedures for Marketing Planning, Marketing Tactics, Sales, Sales & Marketing Administration and Product Management. Plus, it includes a Sales and Marketing Executive's Manual and an Internet Marketing Guide.

Bizmanualz, Inc., also offers policies and procedures manuals ( for developing accounting controls, human resources management, computer and network management, ISO 9001 quality management systems, disaster preparedness, security planning and ISO 22000 food safety management systems. All Bizmanualz policies and procedures products consist of a set of printed documents, accompanied by a CD-ROM containing the same documents in easily editable MS-Word format.

Bizmanualz Sales & Marketing Policies, Procedures, and Forms: How to Drive Your Customer Satisfaction with Improved Strategies and Tactics (702 pages/trade binder/ISBN 1-931591-03-2 / $595.00) is a Knowledge Management title from Bizmanualz, Inc., and is available from the publisher by calling 800.466.9953 (1-314-863-5079 for international customers), by e-mailing sales @, or by visiting the company web site,

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Jan Fitzgerald
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