Leading Experts Provide 'Tough-Love' Approach to Marketing

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SelectBooks releases Sandra Holtzman and Jean Kondek's new book, Lies Start-Ups Tell Themselves to Avoid Marketing.

There are any number of reasons why start-ups today avoid marketing -- time pressures, lack of understanding, inexperience or just plain stubbornness. Compounding the problem, there is a host of marketing information -- often misinformation -- available and finding the time to weed through it is a luxury many start-ups don't have when consumed with all it takes to launch a business, product or service. Marketing, and doing it right, is crucial to the success of a start-up; start-ups have an increasingly short time frame in which to "get it right." To cut through the nonsense, and provide start-ups with an everything-you-need-to-know-about-marketing-but-didn't-know-to-ask guide, leading experts Sandra Holtzman and Jean Kondek have created Lies Start-Ups Tell Themselves to Avoid Marketing: A No B.S. Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs.

Drawing on Holtzman and Kondek's over 40 years combined experience, Lies Start-Ups Tell Themselves to Avoid Marketing (SelectBooks, $17.95, 978-1-590791-07-3) takes a 'tough love' approach to steer readers clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace.

In addition to examining the underlying issues of why people don't market and explaining how to overcome those issues, Lies Start-Ups Tell Themselves to Avoid Marketing includes step-by-step guidelines for implementing the different elements of a marketing program, and contains real case studies with visual examples. Specifically designed for today's fast-paced world and information-inundated audience, the book contains 10 fast-track, stand-alone, immediately actionable chapters for planning and implementing a marketing plan.

Better than a handbook, Lies Start-Ups Tell Themselves to Avoid Marketing is an easily navigable road map to marketing success, resplendent with good advice, processes and timetables that guides readers through the dos and don'ts of a successful start-up or product launch.

Kenzi Sugihara, Publisher at SelectBooks, commented, "We are thrilled to announce the forthcoming publication of Lies Start-Ups Tell Themselves to Avoid Marketing, a much-needed, timely and crucial guide. Based on Sandra Holtzman and Jean Kondek's combined 40-plus years of marketing savvy, the text is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience."

One of the country's preeminent experts in pharmaceutical marketing, Sandra Holtzman is an award winning creative director and marketing strategist. She currently serves as President of Holtzman Communications, LLC (http://www.holtzmancom.com). Jean Kondek is founder of Black Dog Advertising (http://www.blackdogads.com). She has over two decades of experience working as a strategic marketing executive and creative director/copywriter. SelectBooks (http://www.selectbooks.com) is an independent publisher headquartered in New York. Lies Start-Ups Tell Themselves to Avoid Marketing will be available in better bookstores nationwide in March 2007. Members of the news media wishing to request an interview or advance review copy are asked to contact Maryglenn McCombs by phone -- (615) 297-9875 -- or by email.


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