Bank Web Sites Scored on Ease of Use, Clarity of Information

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New Report Compares Banks' Progress toward Truly Easy Online Account Opening

The majority of the biggest national and regional banks are starting to realize what top performers have known for a while. Succeeding online means not just making your site easy, but making your site significantly easier, more informative and more persuasive than competitors'

A new report released by Change Sciences Group today looks at what people experienced when they opened an account online within the last month on 38 leading national and regional bank web sites.

To download a detailed overview of the report visit:

http://www.changesciences.com/cgi-bin/reports.html

Although many of the sites have similar features, the way features are implemented varies widely. Over 90% of sites allow people to apply for a checking account online, for example, but the longest application is more than three times longer than the shortest.

63% of applications have user interface problems that make them hard to use. 77% of sites leave key questions about the application process unanswered. Nearly 90% of the sites don't support at least one of the advanced features and processes that are known to increase online sales dramatically.

Overall, the best site is nearly three times easier to use, more informative and persuasive than the worse site, and more than two times better than the average site.

"The majority of the biggest national and regional banks are starting to realize what top performers have known for a while. Succeeding online means not just making your site easy, but making your site significantly easier, more informative and more persuasive than competitors'", said Steve Ellis, a Change Sciences Partner.

The three sites that make it easiest to identify a banking product and apply are:

1. Citibank

2. Chase

3. Washington Mutual

Other sites evaluated in the research include: Bank of America, BB&T, Charles Schwab Bank, Citizens Bank, Comerica, Commerce Bancorp, Commerce Bancshares, Compass Bank, Countrywide, E*Trade, Fifth Third Bank, First Horizon, Harris, HSBC, Huntington, IndyMac Bank, Key Bank, LaSalle Bank, M&T Bank, Marshall & Ilsley, National City, NetBank, Ohio Savings Bank, PNC, Regions, Royal Bank of Canada, Royal Bank of Scotland, Sovereign Bank, State Farm Bank, SunTrust, TD Banknorth, US Bank, Wachovia, Wells Fargo and Zions Bank.

To download a detailed overview of the report including a summary of key findings, sample data, methodology and the report table of contents visit:

http://www.changesciences.com/cgi-bin/reports.html

About Change Sciences Group

Change Sciences was founded in January 2000 to help companies optimize online business by basing decisions on how people use technology while they live, work, and play.

To learn more about Change Sciences and its research contact Steve Ellis directly, or contact Odry Carrera to schedule time to speak with Steve.

Contacts:

Steve Ellis

Change Sciences Group

888-864-1160 x722

Odry Carrera

Change Sciences Group

888-864-1160 x727

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