This event showcases the leading entrepreneurs, corporations and market researchers serving this market. Attendees are getting an amazing download of the data and connecting with how to market to the customer with the latest media and interactive tools.
CHICAGO (PRWEB) March 6, 2007
Yesterday, amid the excitement of the first day of the "Fourth Annual What's Next Boomer Business Summit", Fleishman-Hillard's FH Boom polled some of the conference's top speakers on their predictions for the top trends in boomer business for 2007. Their answers provide unique insights into how companies and organizations can tap into this 78 million strong powerhouse generation.
Trends were provided by Gail Sheehy, author of Passages and Sex and the Seasoned Woman: Pursuing the Passionate Life; Steve French, Managing Partner of The Natural Marketing Institute (NMI); Myrna Blyth, founder of MORE magazine and author of the New York Times best seller Spin Sisters and the soon-to-be-published How to Raise an American; Carol Orsborn, Ph.D., co-chair of FH Boom and co-author of BOOM: Marketing to the Ultimate Power Consumer - the Baby Boomer Woman by Mary Brown and Carol Orsborn; and Sandra Timmermann, Ed.D., Director of the MetLife Mature Market Institute.
Find the top five trends for boomers business in 2007 on FH Boom blog.
"Because of its sheer size and $2.1 trillion in spending power, more and more companies are waking up to this generation and adapting their business with an eye towards the boomer demographic," said Eileen Marcus, Fleishman-Hillard Senior Partner and FH Boom co-chair. "With competition for boomers' attention increasing, how can the smartest organizations stay one step ahead of the rest, reaching boomers quickly and effectively to motivate their support and maintain their contributions? That's what we sought to identify at the Summit."
The "What's Next Boomer Business Summit" is co-produced by the American Society of Aging Business Forum on Aging and Mary Furlong & Associates and is a preconference of the 2007 Joint Conference of the American Society on Aging and the National Council on Aging. FH Boom, the first U.S.-based practice by a global PR firm exclusively dedicated to helping companies connect with boomers, is a Bronze Sponsor of the Summit.
"There is no market opportunity larger than the boomers," said Mary Furlong, co producer of the What's Next Boomer Business Summit and author of Turning Silver Into Gold: How to Profit in the New Boomer Marketplace. "This event showcases the leading entrepreneurs, corporations and market researchers serving this market. Attendees are getting an amazing download of the data and connecting with how to market to the customer with the latest media and interactive tools."
"Aging is the most cross cutting challenge and opportunity facing American society," said Helen Dennis, Chair of ASA's Business Forum on Aging. "Business has a profound role to play in developing innovative products and services that will support the longevity revolution. Clearly the boomers are driving the agenda that ultimately will serve every maturing generation."
About FH Boom & Fleishman-Hillard
FH Boom is Fleishman-Hillard's marketing-to-boomers practice, the first American-based practice group by a global PR firm dedicated to helping companies build powerful relationships with baby boomers in the U.S. and across the FH international network. The practice offers research, training, program assessments, creative strategy and insider intelligence on how to effectively reach, connect with and motivate the men and women of the boomer generation. For more information, visit http://www.theboomerblog.com.
Fleishman-Hillard Inc., one of the world's leading public relations firms has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia, Latin America, Australia, and South Africa through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at http://www.fleishman.com.