GoRoute Launches to Tackle Business Handheld Software Applications

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New company specializes in Route Accounting and Direct Store Delivery markets for handheld mobile computers.

Poised to become a leading provider of software and services for the Route Accounting software market, GoRoute, Inc. (http://www.goroute.com) today formally celebrated its launch and new headquarters. With primary focus on business handheld software applications, the newly formed company creates specialized solutions for route accounting, inventory management and proof of delivery.

GoRoute's applications run on handheld computers and are designed for the sales and delivery workforce in variety of industries including bread/snack foods, beverage distribution, dairy, as well as other perishable and non-perishable goods. The company's solutions save time for businesses by eliminating duplicate data entry, speeding invoice and transaction entry and reducing inventory reconciliation and daily settlement activities.

"Time is a valuable commodity in our industry, and customer service is much of what sets us apart from our competitors. GoRoute has allowed us to improve both," said Tom Elbert, owner of Elbert Distributing, which provides vehicle care products to car dealers in California and Nevada. "Using GoRoute's application loaded on to handheld computers, our drivers can more quickly and efficiently process orders while reducing errors. Meanwhile our office staff is freed up to concentrate on collections and marketing instead of hand-entering invoices. Just as important, it's easier to train our new and existing staff on the use of the handheld computers then it was for paper-based invoicing."

"GoRoute's applications have a direct impact on a company's bottom line by increasing driver and office staff productivity, while decreasing transaction errors and eliminating duplicate data entry," said Doug Christensen, president and CEO of GoRoute. "Our solutions mobilize a company's route accounting workforce so direct store deliveries are accurately recorded and order placement is maximized ultimately resulting in improved customer service."

GoRoute's solutions advance popular accounting applications including MAS 90/200, Quickbooks and Microsoft Dynamics, incorporating key features such as electronic signature capture, comprehensive reporting and the ability to print receipts in the field. GoRoute also allows users to retrieve customer information instantly to see account history, past due balances and more.

About GoRoute, Inc.

GoRoute, Inc. specializes in providing state of the art handheld applications for Direct Store Delivery, Warehouse and Inventory management, detailed product traceability and proof of delivery. The company's solutions are designed specifically to work with commercial accounting systems like Quickbooks, MAS 90/200 and Microsoft Dynamics. GoRoute provides 24/7 support and remote access allow for rapid response to system related problems. To learn more about GoRoute, please visit http://www.GoRoute.com.


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Marc Gendron
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