Fluid Masters Microsoft Windows Presentation Foundation in Six Weeks on The North Face™ Groundbreaking Kiosk

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Darren David Reveals at D×3 Conference How Windows Vista and Windows Presentation Foundation Platform (WPF) Support Rich Internet Applications.

lynda.com events, Inc. features Darren David and Fluid's groundbreaking work on The North Face in-store kiosks at the D×3 Conference & Expo in Boston, May 15-18, 2007. David, a Senior Engineer at the San Francisco-based digital consultancy Fluid, will discuss the design and engineering tools and how his company used them to implement the first consumer-facing retail application deployed on Windows Vista. He will cover the process and experience of working with the Microsoft .NET Framework 3.0 to create the initial prototypes and continuing through the final deployment into stores of The North Face In-Store Explorer.

"I've known Darren David for many years, and I've never seem him as enthusiastic as he's been to work with WPF technology," said Lynda Weinman, CEO, lynda.com events. "He is an early adopter with a lot of great wisdom to pass on to other designers and developers looking to deploy Windows Vista desktop web-enabled apps. His case study will open a world of ideas and possibilities for attendees at D×3."

The goal of the project was to bring The North Face brand and catalog to life within a retail environment. The final product, The North Face In-Store Explorer, is a deeply integrated experience which uses Windows Vista and WPF to simultaneously show products as viewers experience how products function and see those same products in action. The WPF platform delivers layer upon layer of information to viewers using imagery, graphics, video, and sound.

"Our client wanted customers to explore the breadth of The North Face product offerings in context, and they wanted to do it through an interactive in-store experience," said Darren David, Senior Engineer, Fluid. "We had to figure out how to marry customers and content and bring it to life--it was about creating meaningful experiences. We couldn't create flexible, rapidly changing, deeply integrated content with imagery, video, and sound in the timeframe allowed without WPF."

Currently a Senior Engineer at Fluid, San Francisco's oldest digital consultancy, and a pioneer in the field of RIA development, Darren David built the first online SAT course in 1999. In a high-level presentation, Building The North Face Retail Kiosk, delivered in May at the D×3 Conference & Expo, David will cover every step of the process, focusing on triumphs and lessons learned along the way.

Registration for D×3: Design/Develop/Deploy, which takes place in Boston May 15-18, 2007 at the Boston Marriott Copley Place, is open now at http://www.dx3conference.com for a limited number of attendees.

About D×3

D×3: Design/Develop/Deploy is a four-day event created for interactive designers and developers to learn new ways to leverage skills, explore new markets, network with other professionals, and master the latest tools and technologies that will drive the industry now and in the future. The conference boasts keynotes from Microsoft and Adobe, over 45 sessions, intensive all-day workshops, networking events and parties, an Expo Hall, job fair, and much more.

For more information http://www.dx3conference.com

About lynda.com events

D×3 is developed and produced by lynda.com events, Inc., in cooperation with lynda.com, the award-winning provider of educational material including Hands-On Training™ instructional books, the Online Training Library™, and CD- and DVD-based video training for creative designers, instructors, students, and hobbyists. For seven years, lynda.com has produced seminars, training programs, events, and conferences--including Flashforward, the world's first, largest, and most-renowned conference on Adobe Flash®.

For more information: http://www.lynda.com

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

CONTACT: Laura Des Enfants, D×3, +1-917-991-1807

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