Arden Hills, MN (PRWEB) March 8, 2007
Brian J. Carroll, noted lead generation expert, author of the popular book Lead Generation for the Complex Sale and CEO of InTouch, Inc., will be presenting a five-part webinar series sponsored by ON24, the leading provider of webcasting and rich media marketing solutions, called Wednesday Webcasts with Experts. The webinars will be held the first Wednesday of the month starting on March 7th, 2007, at 1:00 p.m. CST. The first topic of the webinar will be "How to Precisely Define a 'Lead' Before Marketing Begins."
"I've spoken with hundreds of companies, and less than 10 percent have a definition of what a lead means that is clear, written down and unanimously agreed on by sales and marketing. Even in small companies I can ask three salespeople, 'What is a good lead?' and get three different answers," noted Carroll.
In the first webinar of the series Carroll will show how to develop a clear definition of a qualified lead before launching your program. Other topics covered include:
· How to handle the "politics" around lead definition
· What's a reasonable definition for a "hot" lead
· How to create a lead profile
· What must be done to keep your lead definition on target.
Brian J. Carroll is founder and CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications and is regularly quoted as a lead generation expert online and offline, including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. magazine, Direct Marketing News, MarketingProfs, MarketingSherpa and RainToday. His acclaimed blog, http://blog.startwithalead.com, is regularly read by thousands each week and was the winner of the 2006 best B2B marketing blog readers choice award from MarketingSherpa.
Carroll has presented to thousands of people at such diverse industry organizations as American Marketing Association, B2B Lead Generation Summit and Business Marketing Association, Marketing Executives Networking Group, and Minnesota High Tech Association. His corporate speaking customers include McKesson Corporation, WebEx, Minnesota Life, LANDesk, Agilysys and GlobalSpec.
About ON24 Inc.
ON24 Inc. (http://www.on24.com) is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications and executive announcements.
More than 500 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Department of Education, Hewlett-Packard, National Science Foundation and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.
About InTouch, Inc
Founded in 1995, InTouch is a leading provider of lead generation solutions for the complex sale. InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It's lead generation solutions include: teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.