Silicon Valley Interiors Leaps Into the World of Virtual Design

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Busy residential clients are now taking a stab at design assistance online. "It's a more affordable way to assist those with tighter budgets without compromising the quality of service," says Pamela Roberson, owner and interior decorator of Silicon Valley Interiors.

Over the last five years that Pamela Roberson has assisted clients with decorating, she has come across people out of the area requesting her services. She decided to test a virtual method of designing with a client in Oregon. This client required assistance with some furniture, interior paint selection and custom drapery. All that was needed according to Pamela, was a number of quality digital photos that could be emailed to her from the client, and obtaining the measurements of all the windows.

One of the most requested services is paint selection, according to Pamela. Because she works in a very "high tech" area, she is very computer savvy and uses her computer to aid in helping people visualize their wall colors by digitally painting them. This offers the client a chance to see what their walls will look like before the paint actually is applied. In addition, Pamela takes the pictures provided by the client, samples of various drapery designs applied through her Print Shop program. Again, this offers the client a chance to visualize window treatments as well as the paint on the walls. Once Pamela completes the process of pulling together paint, and window treatment recommendations, she sends the photos back via jpg format so the client can see within a week or so how everything will appear. Though the digital photos of the paint are not precise, it offers a very close rendering for the client to consider.

In addition, Pamela carries over 100 fabric books and sends them to the client to review and select the fabric for the window treatments. Pamela pre-selects fabrics and marks ones she recommends, and then the client can agree or pick another fabric. This particular project took about two-three weeks from start to finish, and the results were outstanding. Then, Pamela has her sub-contractor make the window treatments and were then sent up for installation. At the end of the process, the client gave rave reviews of the entire process. It cost only $1,000, which is the flat rate she charged based on the scope of work. If this had been done locally, and in person, it would have cost twice as much according to Pamela.

Local services are available and the initial visit to the potential client's house is complimentary. At that meeting, Pamela determines the cost to work on the project and delivers a flat rate estimate with unlimited hours within a timeframe set between her and the client. "Clients are thrilled that they don't have to pay per hour, they know up front how much the entire project will cost no matter how many times I visit their residence."

Pamela also offers Home Staging services to help sellers boost their ability to sell their home faster and for more money. The last house she staged sold in seven days and for $100,000 more than the asking price. "It's of paramount importance that homeowners staged their homes if they want top dollar," according to Pamela.

Recently, Pamela decided to offer home products online as well, and they are offered at below retail cost.

Pamela Roberson is a Certified Interior Decorator, and an Accredited Staging Professional. For more information or to schedule an interview, please contact Pamela Roberson 408-238-9030, or via her website:


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Pamela Roberson