Hawaiian Gov't Grant Sends Maui Excellent to National Anaheim Trade Show

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Maui Excellent's Volcano Oil Line Headlines Collection of All-Natural Therapeutic & Beauty Products at National Trade Show

Headlined by Volcano Oil and Volcano Oil Gel, Maui Excellent's products will heat up the attention on natural products developed and produced in the Hawaiian Islands. Maui Excellent, a woman-owned company in Maui with international renown, will be showcasing its line of all-natural, therapeutic spa and beauty products this upcoming weekend at the 2007 Natural Products Expo West trade show at the Anaheim Convention Center in California March 8 - 11.

Maui Excellent is one of only two Maui companies provided a grant by the Hawaii Department of Agriculture's (HDOA) Market Development Branch to promote Hawaiian products at the trade show, and will be joining the world's leading retailers and manufacturers in the natural, organic and healthy products industries to feature its unique line of body care products.

"Thanks to the HDOA's grant, small Maui businesses can keep up with the pace of the increasing demand among consumers--nationally and around the world--for all-natural and lifestyle-conscious products," said Helen Cummings, president and founder of Maui Excellent, who launched her line of handmade therapeutic products in 1999.

Maui Excellent previously received a grant from the HDOA to attend the 2006 Anaheim trade show, which included roughly 1,700 exhibiting companies. Last year's show attracted more than 43,000 industry members and was named one of the 50 fastest growing trade shows by TradeShow Weekly, according to an Expo West press release. "This year, I look forward to joining the ranks of more than 2,700 exhibitors who are also committed growing the natural, organic and healthy products industries," said Cummings.

Cummings who has been a massage therapist for more than 25 years, developed all her Maui Excellent products to contain all-natural, non-toxic ingredients, no mineral oil, no alcohol, no chemical fillers and no animal byproducts.

Maui Excellent products are available throughout the Hawaiian Islands as well as the mainland, and also online at http://www.MauiExcellent.com.

To arrange an interview with Helen Cummings or for more information, please visit Maui Excellent or contact Matt Thomas at (808) 573-4005.

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