nextMEDIA Secures Emmy-Award Winning Interactive TV Pioneer Dale Herigstad, Chief Creative Officer of Schematic, to Deliver Keynote Address

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Living up to its mandate to deliver the latest information on the future of digital content, nextMEDIA, secures Dale Herigstad, Co-Founder and Chief Creative Officer of interactive agency, Schematic, to deliver a keynote address on Sunday June 10, at the Fairmont Banff Springs in Banff, Canada.

Living up to its mandate to deliver the latest information on the future of digital content, nextMEDIA, secures Dale Herigstad, Chief Creative Officer of interactive agency, Schematic, to deliver a keynote address on Sunday, June 10, at the Fairmont Banff Springs in Banff, Canada.

"Dale Herigstad's vision, creative insights and keen understanding of the user experience are useful not only for new media executives but also for broadcasters, navigating the murky waters of media convergence as well as for producers, working to find new ways to create and distribute content," comments Mark Greenspan, Executive Producer, nextMEDIA, "Herigstad's work is changing the way we experience digital content and his keynote is perfect for nextMEDIA, speaking strongly to the future of digital entertainment."

A leader in the development and design of next generation platforms, Herigstad bridges the divide between traditional broadcasting and multi-platform distribution. Focusing on the end user experience, Herigstad has helped design platforms for forward-thinking companies such as ABC, Microsoft, Turner, Sony and Starz.

As one of the consultants for the Steven Spielberg movie "Minority Report", Herigstad contributed to the concept of "gestural navigation", the hand gestures Tom Cruise's character uses to interface with his computer screen. Herigstad has incorporated similar concepts when helping design the Accenture Interactive Network on display in Chicago's O'hare and New York's John F. Kennedy airports.

With thirty years of experience focusing on broadcast, design, branding and User Experience, Herigstad has pioneered advanced navigation systems for Interactive TV and connected screens that feature a unique spatial context approach. He has been a driving force and integral part of Schematic's push to converge enhanced and interactive television, broadband networks, emerging wireless media, and the Internet.

Complete biographical information follows this release.

Scheduled for June 8-10, 2007, at the Fairmont Banff Springs in the Canadian Rockies, nextMEDIA is an intimate three-day event that will present the brightest and most promising industry leaders in the digital sector. nextMEDIA is scheduled just prior to the Banff World Television Festival (http://www.bwtvf.com), taking place June 10-13. The two events are dedicated to the innovation and development of television content creation and will feature synergized programs and linked schedules to capitalize on the harmonies between the traditional and advanced media sectors.

Registrants may take advantage of the current Early Bird rate and save over 30% off the regular registration fee. The deadline for Early Bird registration is April 3, 2007. For more information, or to register, please visit http://www.futureofdigitalcontent.com

About Schematic

Schematic is a full-service interactive agency focused on improving the digital interfaces between companies and their customers. Headquartered in Los Angeles with offices in New York, Boston and Atlanta, the firm provides user experience, design, technology and marketing solutions for a wide array of platforms, including the Internet, interactive television, set-top boxes, game consoles and mobile devices.

Schematic's clients include ABC, Accenture, Amp'd Mobile, AOL, BMW, CNN, Comcast, DIRECTV, Electronic Arts, ESPN, Fox, Hitachi, Intel, ITV, Microsoft, Motorola, MTV Networks, NBC Universal, The NFL Network, Panasonic, Paul Mitchell, Pfizer, Showtime, Sony, Starz!, Target, Turner and Warner Bros. For more information, please visit http://www.schematic.com.

Dale Herigstad: Chief Creative Officer and Co-founder, Schematic

As one of the most recognized names in design, Dale provides the vision for all aspects of interactive agency, Schematic's creative and user experience development. His 30 years of broadcast and interactive design experience makes him a driving force and integral part of Schematic's push to converge enhanced and interactive television, broadband networks, emerging wireless media, and the Internet.

A leader in interactive television development, Dale designed the interface for Time Warner's Full Service Network in Orlando and pioneered new spatial navigation interfaces and enhanced programming for Sony, CSI, Survivor Africa, Life360, and Turner Classic Movies.

Dale has designed more than 15 network broadcast packages, including directing and designing the on-air graphics for three Winter Olympics broadcasts on CBS, each earning him an Emmy award. He earned a fourth Emmy on behalf of Schematic in 2005 for his contribution to the Cablevision iO digital cable service.

Prior to Schematic, Dale started H Design, a company that created network-branding packages for Fox Network, Fox Sports Net, WebMD Television, and National Geographic Channels International. Before founding H Design, Dale was an independent creative director working with television industry giant Harry Marks, creating branding systems for ABC, NBC and other leading motion design firms in Hollywood.

Dale has served on the Broadcast Designers Association and the Interactive Television Alliance board of directors. He regularly speaks at industry events, including Promax/BDA, SIGGRAPH, CHI, DICE and MILIA, and has been active with the AFI Enhanced TV Workshop for many years. Dale has taught design, information architecture and animation at UCLA, the California Institute of the Arts and Art Center College of Design in Pasadena, and is also a fellow at Ball State University, working closely with the school's user experience testing labs.

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