No More Brochureware: Visible Path Launches New Info Site On Clickability cmPublish

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Visible Path, a company that helps business people manage social networks and build relationship capital, launched its new informational website on Clickability's cmPublish web content management platform, Clickability announced today. Unlike a typical marketing "brochureware" site, info.visiblepath.com aims to engage audiences in a dialogue that helps build overall industry knowledge in addition to providing specific product information.

Alongside Clickability, we're using Digg tags to virally spread the word about interesting news, and we're using del.icio.us because it gives users the ability to categorize information they've found on our site in their own way

http:Visible Path, a company that helps business people manage social networks and build relationship capital, launched its new informational website on Clickability's cmPublish web content management platform, Clickability announced today. Unlike a typical marketing "brochureware" site, info.visiblepath.com aims to engage audiences in a dialogue that helps build overall industry knowledge in addition to providing specific product information.

Visible Path is a technology provider in an emerging industry sector -- social networks for professionals and companies -- and is a key source of information about related ideas, trends and best practices. Instead of launching a typical marketing site with static product information and lead forms, the company is using Clickability to build a site that more closely resembles a Web 2.0 media site, with blogs, surveys, user-contributed content as well as rapidly refreshed news, data and other worthwhile information.

The company's goal is to increase awareness and knowledge about business social network technology broadly, with the understanding that educating the marketplace overall is the best way to grow the company.

"Our biggest competitor isn't other social network companies, it's unawareness of real, measurable business benefits of actively managing social networks to build relationship capital," said Antony Brydon, chief executive officer at Visible Path. "Clickability gives us the freedom to create a lively forum about the topic."

To meet the company's goal of providing information and fostering discussion, Visible Path's business team wanted a web publishing platform that supported social media and that provided writers with a solution to publish on the fly to the web, over RSS, or to mobile devices without involving technical resources.

Visible Path chose Clickability cmPublish for its turnkey, software-as-a-service approach, and for its easy support of social media. Features such social blogs and commenting built in to cmPublish allows Visible Path to begin a two-way conversation with site visitors. In addition, Clickability's extensibility supports the third party tools the marketing team wants to use to help spread information virally.

"Alongside Clickability, we're using Digg tags to virally spread the word about interesting news, and we're using del.icio.us because it gives users the ability to categorize information they've found on our site in their own way," said Erin Sweeney, a market manager at Visible Path.

Clickability is Visible Path's first experience with a web content management solution, but the experience has been positive for all involved.

"The marketing department is now publishing our website so our information technology department can go back to its day job. And the people at Clickability are making it fabulous for us. It's the people and services that go the extra mile that make it worth it, especially when experimenting with new approaches to our site" Sweeney said.

About Visible Path

Visible Path helps business people manage social networks and build relationship capital.

Our free service helps business people map and manage their professional social network, connect to contacts, collaborate with colleagues and gain insight into the relationships they have and access to the ones they need. Registration is free at http://www.visiblepath.com. Our paid corporate networks help companies connect their employees and provide access to the corporate social network to sell, market and recruit more effectively.

Visible Path was founded in 2002 and has received broad industry and analyst recognition, including profiles in BusinessWeek, Forbes, The Wall Street Journal, and the New York Times. Visible Path is privately-held and backed by Kleiner Perkins Caufield & Byers, Menlo Ventures and Integral Capital Partners.

About Clickability

Clickability is the leading single source provider of on-demand web content management software, delivering award-winning, fully integrated hosted solutions to the top names in the publishing and enterprise worlds. Clickability's solutions are in use by more than 400 publishers including: The Wall Street Journal, CNN Interactive, and Time. Clickability is headquartered in San Francisco. For more information about the company, visit http://www.clickability.com or call 415.575.5125.

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