Media Outlets Embrace Online Tool for Selling Ads

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TV, Radio, Print, Internet, and Outdoor Media Seek Additional Exposure; Stations and Companies Offer Advertising Options Through Website.

Media companies are now making their advertising time and space available through e-commerce, allowing businesses the convenience of purchasing electronic and print ads through a single web site at

Launched in November of 2006, Media Wombo gives vendors the opportunity to post media advertising packages on its web portal, and then Media Wombo brings interested buyers to the site who seek the convenience of online shopping. It's a new electronic marketplace for media companies who had previously only relied on their sales staffs.

"Media vendors feel it's important to have a web presence for their available media time or space," says Kathy Smith, founder of Media Wombo. "Years ago their contact with customers was exclusively through meetings and phone calls. More recently, it was not uncommon to conduct business solely through e-mails and faxes. Now media companies realize there are customers who desire even greater convenience and simply like buying online while speaking to no one."

Smith adds that because radio stations, for example, have begun selling ads on their streaming audio programming sent to PCs, it only makes sense to offer their Internet web ads via an online media buying method.

While some advertising media companies recognize their clients' need for 24/7 convenience, others see Media Wombo as a way to reach thousands of more potential customers. Because of increased exposure to potential customers, Smith says more media outlets are registering with Media Wombo every day.

"At the middle of last year, over 100 million people searched the Internet for a local service," notes Smith, and that's up 43% from the previous year. With more and more people using the Internet, it's easy to understand why media companies want their listings on our site. We've become the 'Expedia of media'."

TV and radio stations typically post their broad rotation spot packages or infomercials on Media Wombo. Print companies offer everything from black & white newspaper ads to full page, four-color magazine ads. Outdoor ads sold on the site range from the typical billboard fare to the unconventional mall kiosk advertising.

When advertising time or space is sold on Media Wombo, the website takes the standard agency commission of 15%, but there are no fees for either the buyer or seller to use the service.

About Media Wombo

Media Wombo is the world's first full service media buying website for those with media buying, planning and placement needs. Media Wombo offers unsold media at low rates in the categories of Radio, TV, Print, Internet, and Outdoor advertising.


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Tim DeBacco
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