Infinity® from Marvin Selects nParallel to Design and Craft its New Tradeshow Display

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nParallel's Design Highlights and Illuminates the Attributes and Advantages of Infinity Replacement Windows Made with Ultrex® Fiberglass Material.

nParallel, the international brand communication, merchandising strategy and display agency, announced that it has been selected to design and build a new tradeshow display for Infinity® Replacement Windows from Marvin. nParallel was chosen from among four agencies that submitted design proposals in response to Infinity's creative brief, which set forth brand communication goals and display specifications.

"nParallel's proposal reflected their thoughtful attention to developing an in-depth understanding of our brand. Their design presented intriguing approaches to engaging consumers so that they learn about and come to appreciate our products' special qualities and benefits," said Rob McChane, Infinity marketing project manager. "In addition, nParallel's project budget came in under the other agencies' bids."

"We created graphics that capture homeowners' attention by posing a series of simple questions - what could be easier? what could be better? - related to their concerns about replacement windows for their homes," said Shawn King, creative director, nParallel. "The display then presents examples of finished applications, inviting consumers to envision Infinity Replacement Windows from Marvin as the solution for their home remodeling needs."

Infinity marketing and sales staff will use the new display starting in May 2007. Infinity dealers will also be able to use it at home and garden shows, housing and home improvement fairs, and home remodeling expos. Therefore, nParallel's modular design emphasizes easy installation for the display, which scales from 10x20- to 20x30-foot configurations.

About nParallel

Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales - if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.

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DAVID AQUILINA
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