A substantial amount of people came by for their free foot scans, based on word-of-mouth alone.
Teaneck, NJ (PRWEB) March 8, 2007
On March 3 and 4, 2007, Aetrex Worldwide, Inc. participated in their first consumer marathon exhibition at the City of Los Angeles Marathon in Los Angeles, CA. This noteworthy event markets the beginning of a national campaign that Aetrex has launched to educate the public about pedorthics and the importance of footcare for marathon participants.
With more than 80,000 attendees, Aetrex successfully presented their patented iStep Digital Foot Analysis System. Over 400 Free foot scans were given to booth visitors along with a coupon for discounts off Aetrex products to be redeemed at participating retail stores.
Aetrex also featured various footwear and footcare products including Aetrex Performance Running Footwear, Aetrex Athletic Walkers and Lynco Biomechanical Foot Orthotics. In addition Copper Sole™ Socks and Mozaic Customization Technology introduced for the first time to consumers.
"Overall we feel that this was an excellent start for our first consumer show. Our products were well received. Guests were especially interested in the iStep machine," says Aetrex Director of Athletics Thomas Cox. "A substantial amount of people came by for their free foot scans, based on word-of-mouth alone."
For additional exhibit information visit http://aetrex.com/info/schedule_of_events.html.
About the LA Marathon: The Los Angeles Marathon is the largest single-day sporting event east of the Pacific and west of the Mississippi. Founded by Dr. Bill Burke and Marie Patrick in the wake of the successful 1984 Los Angeles Olympics, the L.A. Marathon is introduced to the public. The first L.A. Marathon attracted 10,868 participants, making it the largest inaugural marathon in history.
Aetrex Worldwide, Inc. is headquartered in Teaneck, NJ and currently employs 170 people, including 30 board certified pedorthists. The 60-year old footwear and footcare company is comprised of three divisions - Aetrex Performance Products, Aetrex Technology & Education, and Apex Therapeutic Footcare.
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