Dream Homes are Just a Text Message Away Using a Cell Phone

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Coldwell Banker Diamond, REALTORS launches Mobile Search for Real Estate. Over 40,000 homes in Philadelphia searchable by a cell phone.

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The text message search tool we provide is the only solution that maintains connectivity with the agent and buyer throughout the home search process. It isn't just about the right mobile technology, it is also about maintaining and enhancing the relationship between buyer and agent, this is the only tool that can do that.

Home buyers can now access information on over 40,000 active listings in the Philadelphia metro area using their cell phones. Coldwell Banker Diamond, REALTORS in Philadelphia, PA has just launched the industry's only mobile text messaging real estate search tool- MobileAgent. The capabilities of MobileAgent allow the broker to provide superior service to their customers with "Diamond Curbside Service." Coldwell Banker Diamond, Realtors® is "very pleased and excited to offer the industries first consumer mobile search tool!"

The time has never been better as the number of text messages sent every month in the US well exceeds 12 billion based on the latest data from the CTIA. According to Real Estate Magazine, "Dave Geipel and Mark Ford, of CellSigns, Inc. are onto big things with newly released MobileAgent." It's the latest tool-of-the-trade for real estate agents and consumers alike. The service brings the MLS, or Multiple Listing Service, to the cell phone. Through partnerships with brokers like Coldwell Banker Diamond, the MobileAgent system allows buyers to access property information on all active listings, search for homes by street address or neighborhood and then schedule a showing all within seconds.

With more focus being placed on serving the needs of the next generation of home buyers, connecting with this group requires giving them tools for immediate access to information and instant communication. The Gen X and Y home buyer group makes up almost 100 million consumers or just over 40% of the population and this group has grown up with computers since elementary school. According to Bernice Ross, real estate author and national speaker, "when you contact members of Gen X and Gen Y, you had better text message."

CellSigns' MobileAgent bridges the time and communication gap between agent and buyer. The home buyer is able to do it all with a simple cell phone. Buyers get information when they want it, while on the road. Agents are immediately notified, via a text message, of their buyer's interest in a property.

Text messaging is the most popular feature on the cell phone next to making calls. It has seen the largest consumer adoption compared to other mobile solutions like mobile internet, WAP or smartphone-dependant tools. "The mobile strategy for companies targeting the consumer is clear; if your strategy or solution doesn't include text messaging, it isn't a mobile strategy" Mark Ford CEO, CellSigns."The text message search tool we provide is the only solution that maintains connectivity with the agent and buyer throughout the home search process. It isn't just about the right mobile technology, it is also about maintaining and enhancing the relationship between buyer and agent, this is the only tool that can do that." adds Geipel.

According to Geipel, "We've created MobileAgent to empower the home buyer while they are out driving around neighborhoods. We allow the broker to offer a powerful service for the buyers in a channel they could never reach before. It's easy to use in that you don't need a special device (like a Blackberry or Smartphone) or special software that you have to download. We are pleased to partner with Coldwell Banker Diamond in rolling out this technology." Ford states, "MobileAgent is the only real estate text messaging search available anywhere. These tools put the Agent and Broker at the forefront of the hottest communication tools we have seen since email." With a suite of mobile products that address the needs of the broker, agent, and consumer, CellSigns, Inc. is taking the real estate industry mobile.

Home buyers in the Philadelphia market can sign up for this free service (standard message rates apply) by visiting CBDiamond's website.

About Cellsigns:

CellSigns is a leading mobile applications company providing interactive solutions for businesses via text messaging, SMS, MMS and WAP. Supported by every major wireless carrier and working on over 98% of all cell phones, the company offers private label mobile search tools, click-to-chat/live chat, click-to-text, Mobile IM (MIM) applications, customized alerting and the only interactive property marketing service for real estate. The company was recently named the Most Innovative Technology of the year in real estate by Inman News.

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Jim Metz
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