Los Angeles Defines Design By Celebrating Contributions to the Design Community

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The Office of Los Angeles Mayor Antonio Villaraigosa and AIGA/LA celebrate design at Fellows Award Ceremony and commend the value of design to the local economy.

Los Angeles area designers will help Los Angeles celebrate design at the L.A. Defines Design/Design Defines L.A. event presented by AIGA/LA to honor Fellows and praise contributions to the design community.

The event will be held on Thursday, March 29, 2007 at The Edison, the city's first power-plant-turned-nightclub in historic downtown Los Angeles.

AIGA/LA will present the 2006 Fellow Award to Sean Adams, Noreen Morioka and Doyald Young, and honor AIGA Los Angeles Fellows Kim Baer, Buddy Berke, Keith Bright, John Clark, Nan Faessler, April Greiman, David Goodman, Toni Hollander, Harold Huttas, InJu Sturgeon and Deborah Sussman. The event will feature music, food, cocktails and live contributions from members of the local design community.

In addition, a proclamation from the Office of Los Angeles Mayor Antonio Villaraigosa will commend design's value to the local economy.

"Through culture, entertainment, products and experiences, Los Angeles designers have influenced how people see and dream all over the world," noted Agustin Garza, President of AIGA/LA. "And it is Los Angeles' history, cultural richness and complex, interwoven landscapes that have shaped the visions of the designers who live and work here."

"From Saul Bass' AT&T logo and titles for Vertigo, to the current explosion of posters, CD covers, motion graphics and websites, the designers of Los Angeles have been the driving force of design and new ideas for the last half century," said AIGA/LA Fellow Sean Adams, who will be honored during the event.

"Try to think of one major company in L.A. that hasn't used design to become a success," said AIGA/LA Fellow and AIGA Medalist April Greiman. "Our industries of technology, art, entertainment and fashion are all based on design. Design has woven the fabric of the Los Angeles business community."

Pre-registration tickets are available at $35 for the public and $25 for AIGA members by calling (818) 558-3968 or visiting http://www.aigalosangeles.org/ladefinesdesign by March 27, 2007. Tickets are available for $45 for the public and $35 for AIGA members at the door. A portion of the proceeds will benefit the AIGA Los Angeles Scholarship Fund. Those who join AIGA at the door attend the event for free.

The event will start at 7pm and end at 9:30pm at The Edison, located at 108 West 2nd Street, #101 in Los Angeles, California. The phone number is (213) 613-0000.

The L.A. Defines Design/Design Defines L.A. event is made possible by the generous contribution of the Fellows Partners --- Adobe, Cisco Home, Metro and Santee Village. Additional event sponsors include Los Angeles Magazine, Corzo Tequila, The Ligature and Mohawk Paper. Annual chapter sponsors of AIGA/LA include Typecraft Wood & Jones and Pacific Design Center.

About The AIGA Fellow Award

The AIGA Fellow Award recognizes designers and other major figures in the design industry who have made a significant contribution to the field and raised the standards of excellence in the community. Designated by the Los Angeles chapter and recognized nationally, the Fellow Award represents the prestige of our profession and helps to raise the value of design in the community.

About AIGA/LA

As one of the first regional chapters of AIGA, the country's largest professional association for design, the AIGA/LA continues to connect L.A.'s varied creative industries through extensive programming, events, communication and social outreach. AIGA/LA is recognized as a civic leader for its celebration of local design, partnerships with cultural and media organizations, exceptional support of educational institutions, and a dedication to nurturing the diversity and independent spirit unique to the Los Angeles creative community. http://www.aigalosangeles.org

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RACHEL ELNAR
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