YMI Jeans - Official Jeanswear Sponsor of Miss Universe Pageants 2007

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YMI Official Jeans for Miss USA, Miss Universe, Miss Teen USA 2007

YMI Jeanswear announces its official sponsorship of the 2007 Miss Universe Organization pageants. The Miss Universe Organization is a Donald J. Trump and NBC partnership. The sponsorship agreement confirms YMI Jeanswear as the "Official Jeanswear" of all three pageants including Miss USA held in Hollywood, CA on March 23, 2007, Miss Universe in May 2007 (location TBA) and Miss Teen USA (location and date TBA).

The winning titleholder of each competition will receive the Official YMI Jeanswear Prize Package including the opportunity to be a spokes model for the national and international YMI Jeanswear multi-media advertising campaigns. As spokes model for YMI Jeanswear the winners will also have the opportunity to appear at YMI Jeanswear events and participate in exclusive YMI promotional activities and media.

YMI Jeanswear President David Vered shared recently that "YMI is thrilled to be part of the 2007 pageants. The Miss Universe Organization reaches out to the thriving consumer groups around the world where YMI is present and we see a great synergy between our brands. I look forward to showcasing each titleholder in a YMI advertising campaign later this year."

Miss Teen USA 2006 Katie Blair was the first Miss Universe Organization pageant winner to participate as spokes model for YMI Jeanswear during her tenure. As part of her prize package, Katie received a contract as spokes model for the Holiday 2006 YMI Jeanswear multi-media advertising campaign. Her involvement with YMI included modeling for the campaign, including a national billboard advertising campaign in Los Angeles and New York City and national print advertising in magazines such as Seventeen, CosmoGirl!, Teen Vogue and OK!, to name a few. Katie also served as a YMI representative as trophy hostess at Movieline's Breakthrough of the Year Awards in association with Hollywood Life Magazine in December 2006. In addition, Katie received coverage through Movin' 93.9 radio promotions in Los Angeles and was interviewed by celebrated morning hosts Rick Dees and Patty "Long Legs" Lopez.

Miss USA 2006 Tara Conner is also uniquely involved with YMI Jeanswear. Tara is currently featured on a premier YMI billboard on the Sunset Strip in Los Angeles where it will reside for the month of March 2007 announcing the Miss USA 2007 pageant airing live on NBC on March 23, 9 p.m. - 11 p.m. ET/PT from the Kodak Theatre.

Miss Universe 2007 will have the opportunity to represent YMI Jeanswear on an international scale through her prize package. In recent years YMI Jeanswear has developed marketing and advertising campaigns in countries throughout Central and Latin America and the 2007 pageant winner will have the opportunity to be involved in these endeavors. Miss Universe 2007 will receive a year's supply of clothing from YMI Jeanswear to wear as she travels the globe to fulfill her duties as Miss Universe.

YMI Jeanswear is excited to expand its involvement with the Miss Universe Organization in 2007 and looks forward to working with the 2007 pageant winners for upcoming YMI campaigns.

YMI is available in upscale department stores such as Nordstrom, Dillard's, Belk, (divisions of) May Co. and Macy's department stores, specialty chain stores and sport specialty stores across the U.S. and worldwide. The corporate office and distribution facility are located in the heart of the downtown Los Angeles, CA, fashion district. YMI products are offered in sizes 0-13 for juniors, 25-32 for young contemporary, 2-12 for Miss YMI, 14-24 juniors' plus sizes and 7-16 for girls. For more information, please visit ymijeans.com or our corporate headquarters at 2423 East 23rd Street, Los Angeles CA 90058, (323) 581-7700. For Canada, contact Double J Fashion Group Inc., 5575 Royalmount Ave., Mount Royal, QC H4P 1J3, (514) 739-3122.

PRESS CONTACTS:

Dina De Fazio, Lindsey Rosenberg, Evelyn Lugo,

YMI Jeanswear, 323.581.7700            

The Miss Universe Organization, producers of the MISS UNIVERSE®, MISS USA® and MISS TEEN USA® Pageants, is a Donald J. Trump and NBC Universal partnership. The titleholders of the Miss Universe Organization personify the combination of beauty and intelligence that defines women of the 21st Century.

Press contacts:    

Lark Anton/Esther Swan/Joyce Lee            

Dara Busch/Justin Keeperman

The Miss Universe Organization            

Rubenstein Public Relations

(212) 373-4982 / (212) 373-4870 / (212) 373-4868        

(212) 843-8079 / (212) 843-9201

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