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Local real estate portal launches its latest set of tools for searching and cataloguing of properties. Portal usage reveals latest housing market trends.

MA Web Group, the parent company of local real estate portal, has just released the latest and most up-to-date version of its ListMax platform, an application and tool assistant for searching and cataloguing of properties and real estate transactions on the Internet.

According to MA Web Group Partner Giancarlo Gonzalez, the new version of ListMax, which took nearly a year of development, is a much more efficient tool than the version it replaces.

"Last year was a difficult one for local real estate brokers and for everyone in general, nonetheless, it was a year of technology buildup for us. The stagnant economy limited our capital growth, but we invested in new formats to deliver better results while enhancing capabilities for all our users. The end result was ListMax 2.0, and we are very excited about 2007," Gonzalez commented to Caribbean Business., which Gonzalez started along with partner Alberto Casas in 2003, is one of the island's leading real estate web portals, with more than 6,000 property listings and an average of 12 million hits per month.

MA Web Group also owns the domain names of local real estate web portals,,, and Next month, Gonzalez will launch a new Web site dedicated exclusively to developers to promote their new housing projects. The Web site will also incorporate ListMax.

ListMax is an application that allows users -- whether real estate brokers, bankers or just plain people searching for a property on-line -- to optimize and customize their on-line search experience, making it more efficient and easier to use than ever, stated Gonzalez. Once the user logs on and sets his preferences, ListMax practically does the work for them, he said.

"ListMax offers multiple, customized applications for different users. We incorporated a system of 'permitting marketing' where the user doesn't have to be searching all the time," explained Gonzalez. "If you are a real estate broker, ListMax helps you market your property listing better, with unique tools such as an advanced flyer generator, which adapts any listing in their Web site and creates a brochure or flyer of their listings withing minutes; alerts, which notifies them of saved searches by users; a calendar, which offers direct SMS communication, and case management, which allows brokers to handle an entire case process through the system," added Gonzalez.

The Mayaguez Board of Realtors will start using ListMax this month, and there are talks with a banking institution that is interested in using ListMax, Gonzalez pointed out.

Listings of properties for sale by owners and agents on between 2005 and 2006 increased 146% and 239% respectively, according to data generated by Web portal usage and provided by Gonzalez.

"Despite a 40% drop in overall mortgage closings between 2005 and 2006, apartment searches increased 700% in Gurabo, while house searches in Caguas jumped 600%, which indicates people are still moving away from the San Juan metro area trying to find affordable housing," indicated Gonzalez. "Amazingly, searches by our users for houses in the state of Florida increased a whopping 1,575% in 2006 over the same period in 2005, which suggests many families are considering leaving the island."


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