Polaris Marketing Research Firm Expands Analytics Department

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Data analysts Amy Caira and Trevor Wooden join the full-service Atlanta marketing research firm to further expand its analysis and marketing research report capability.

Polaris Marketing Research announced today that Amy Caira and Trevor Wooden have joined the full-service marketing research firm's analytics department.

As data analysts, Caira and Wooden will handle a myriad of data manipulation tasks involved in marketing survey research. They will be responsible for the analysis of marketing survey data from customer satisfaction ad hoc and tracking studies. In addition, they will program and generate crosstab reports to provide clients with counts and percentages by total sample or by subgroup, including tests of statistical significance. Caira and Wooden will also handle set up and quality assurance for StatTrac® which is Polaris' interactive online marketing research report system delivers data securely and in real time for clients to access at their convenience.

Wooden served as an intern with Polaris before graduating from the University of Georgia with a bachelor of business administration in marketing and distribution. He studied management and history at Oxford University in England in the Terry at Oxford Study Abroad Program.

Prior to joining Polaris Marketing Research, Caira was a bookkeeper for Distinguished Management of West Palm Beach, Florida, following her graduation from the University of Florida with a bachelor's degree in psychology. She studied abroad one semester in Florence, Italy, and worked as a research assistant to two psychology professors while at the University of Florida.

Founded by Jan Carlson in 1989, Polaris Marketing Research offers marketing survey research including consumer and business customer satisfaction and loyalty measurement programs. The full-service firm provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

For more information call Dianne Hill at 404-816-0353 or visit the marketing research firm online at PolarisMR.com.

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