Fountain Valley, CA (PRWEB) March 10, 2007
Today's hottest trend in automotive marketing is with online video and powerTV, a leading digital media company in the automotive aftermarket, can prove it. After only six months, over 2 million videos have been viewed on powerTV with an incredible 225,000 new viewers across three channels: NMRATV.com, LSXTV.com and StreetLegalTV.com.
Just look at some of the viewer statistics on a single powerTV channel -- Street Legal TV -- since August 2006:
- Over 900,000 videos broadcast on Street Legal TV
- Over 102,000 unique visitors since launch
- 14,000 new, first-time visitors in February 2007
The powerTV concept of digital marketing wraps together video editorial content, traditional digital display banner advertising, and "in-stream" TV commercials to provide a truly integrated digital marketing approach. This program has attracted key leaders in the automotive aftermarket to use powerTV as one of the cornerstones of their 2007 advertising strategy.
Leading marketers such as Comp Cams, Dynomax Mufflers, GM Performance Parts, Holley, Roush and Vortech Superchargers each are using powerTV to launch new products, create digital video editorial or to reach online consumers with digital display advertising.
"From the beginning, it was our goal to produce online video, digital video editorial and TV spots, at print ad prices," said James Lawrence, powerTV CEO. "Companies in this market have not traditionally been able to afford or justify the cost of video to sell their products. Online video has shifted that. The key advantage is two-fold. First, the power of video over the consumer is greater than any other form of media. Second, the usable shelf life of video content is years, not a single month like a print advertisement."
Each marketer is using powerTV in a different way to fulfill their 2007 online marketing objectives. GM Performance Parts, Competition Cams, and Vortech Superchargers are using powerTV's video production capabilities to help create video content in addition to display banner and "in-stream" TV commercials. Other companies are using powerTV to introduce new products, such as Roush Performance with the 2007 Roush Drag Pak Mustang. powerTV has been hired by Roush to assist with the media launch online for the new cutting-edge vehicle.
"The market for online video is expected to expand by a factor of 10, growing to over 131 million households by 2010," said a recent report from InStat, a media tracking firm. It's clear that there have been tremendous changes in the way automotive enthusiasts communicate and entertain themselves. And, as broadband Internet access has become commonly available, it has fueled an insatiable hunger for online video. It will be up to powerTV and it's partners to find out a way to give enthusiasts what they want, all the while educating and entertaining them.
About powerTV Media, LLC.
powerTV Media is a new-gen digital media company which provides a synergy of products and services dedicated to the online automotive enthusiast market. PowerTV is a powerful, fully hosted, video media platform for the broadcast of featured video and user-generated content for enthusiast communities, media, content, and corporate websites. powerTV Media's business model is supported by delivering compelling, high-value advertising, video production, and digital marketing programs, as well as by helping content owners and companies deploy custom-branded video channels for a reasonable investment.
For more information about powerTV media, contact:
ScoCar PR Agency
(972) 417-1900 x 1