Santa Barbara, CA (PRWEB) March 10, 2007
InstantSmileys.com has announced today the opening of its new website property.
Jenny McKlne, founder, will be a great addition to her portfolio. "Over the last month I've been researching possibly entry points into the market. The idea is to create a fun, useful atmosphere for the youth and teen demographic," says McKline. While the website is still in its infancy, McKline is working diligently on adding fresh new content.
The website itself is focused on smiley faces and emoticons. "Smileys and emoticons are a great way to reach my desired target market. With social networks like MySpace and Facebook becoming as popular as they are, it seems like a great time to resource for teens. Additionally the site works well with instant messengers, blogs and forums, which complements my strategy."
When asked about monetization efforts McKline stated: "I'm not so worried about monetizing the site from the start, or even anytime in the future. The idea is to create multiple properties targeting this demographic to later be used for a much larger website in mind. InstantSmileys is a great fit and will be very useful for cross-promoting my future projects."
The new smiley website has been introduced with over 150 custom smiley faces as well as your age old classics. According to McKline, InstantSmileys will be leveraging Pay Per Click search engines such as Google, Yahoo and Live.com as its initial traffic generators. "We've tested various advertising mediums are confident that Pay Per Click will be the most efficient and cost effective solution for InstantSmileys." Additionally, McKline plans on purchasing CPM based traffic directly from relatives sites such as MySpace, Friendster and Facebook.