Encino, CA (PRWEB) March 12, 2007
All American Pet Company, Inc. ("AAPC"), manufacturers of super premium Bow Wow Breakfast Cereal for Dogs™, announced the Security Exchange Commission ("SEC") has declared the Company's Registration Statement on Form SB-2 effective.
AAPC, founded in 2003 by Barry Schwartz and Lisa Bershan, is the only dog food manufacturer in the world that produces breakfast cereal for dogs. AAPC is capitalizing on the growing "humanization of dogs" trend that now considers dogs as family members. There are more than 62 million dogs in America that eat over $8.5 billion annually in the dry dog food category.
AAPC (http://www.allamericanpetcompany.com) markets its products primarily through major supermarket chains, grocers and through its Internet web site. AAPC currently offers three breakfast cereal products under the Bow Wow Breakfast brand name. The products are Chompions™, bacon and egg flavor, Chewabunga™, a mixed berry flavor, and Barkfast Squares™, a peanut butter flavor.
"We are delighted with the SEC's certification of our company. We look forward to growing and expanding our products and distribution base to a greater number of supermarkets nationwide. Also, we are enthusiastic about opening new markets with pet centers and mass merchants," commented Barry Schwartz, Chief Executive Officer.
AAPC recently engaged Crossmark, Inc., (http://www.crossmark.com) a consumer packaged goods and marketing company that represents companies such as Kraft, Frito Lay and General Mills. Crossmark will help to place AAPC's products on the shelves of US supermarkets.
AAPC is now in the process of completing a registration with the NASD to begin trading its stock. The Registration Statement registers the potential resale of up to 4,988,714 previously issued shares of the Company's common stockholders, who originally purchased the shares in private placement transactions primarily during the first six months of 2006. AAPC will not receive any proceeds from the sale of shares under the Registration Statement. Additional information about AAPC can be found by visiting its website at: http://www.bowwowbreakfast.com.
Barry Schwartz, Chief Executive Officer
Lisa Bershan, Executive Vice President
818 981-2275 (Phone)
818 981-2274 (Fax)