Savvy E-Commerce Sites Scurry to Checkout SearchFit 7.0

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Latest Release of Leading Shopping Cart Software Includes Google Checkout.

RWG's search engine marketing services work cohesively with SearchFit shopping cart software to drive more consumers to our clients' websites.

Rightway Gate, Inc. (RWG) proudly announces the launch of SearchFit 7.0, the latest version of its renowned shopping cart software. SearchFit 7.0 introduces some powerful features including the addition of Google Checkoutâ„¢. These improvements will surely appeal to smart online business owners as well as benefit existing SearchFit users.

The arrival of Google Checkout provides an avenue for SearchFit clients to increase sales while actually reducing costs. This new system can be the lone option for accepting payments through a SearchFit online shopping cart or it can be used in addition to having a merchant account. SearchFit merchants can process their Google Checkout sales for free through December 31, 2007.

In addition to saving a bundle in costs, increasing revenue is another asset of Google Checkout. In the online marketplace even the slightest alterations can make the difference between a booming bankroll and bankruptcy. Google Checkout helps increase crucial conversion rates thanks to a fast, secure purchase process that reduces shopping cart abandonment.

Google also provides a certified Google Checkout badge for those who promote their business via Google AdWords. This designation helps consumers find trustworthy sites among Sponsored Links on the Google search engine results pages. This benefit coupled with Rightway Gate's pay per click management will help clients thrive in Sponsored Links while the SearchFit shopping cart boosts organic ranking. Both tactics attract more targeted traffic to RWG client's websites.

"We constantly impress on our clients the importance of organic as well as paid search engine listings," said Wolfgang Reile, President of Rightway Gate, Inc. "RWG's search engine marketing services work cohesively with SearchFit shopping cart software to drive more consumers to our clients' websites."

The SearchFit checkout process has also been enhanced to get more value out of each visitor. An optional second step encourages customers to register a new account and allows members to easily login into their existing accounts. Of course shoppers can simply choose to continue on with their order. Utilizing this tool will increase membership and add pivotal information to marketing databases.

Another new asset to the cart is the ability for returning customers to reorder items they previously purchased. It will allow them to view their previous orders on their account page then click the items to purchase for a second time.

The look and feel of the new SearchFit 7.0 online shopping cart is once again creating a buzz. The interface was streamlined to strengthen the usability of one of the leading search engine friendly shopping carts on the market today. Here some samples of the many small improvements to the admin screens:

  • The administration area was revamped with a more intuitive menu for better content management. This includes several document creation features.
  • The ability to export orders furthers SearchFit's compatibility with leading third-party accounting software providers.
  • New security features have been added to ensure that SearchFit clients' customers have the safest possible shopping experience.
  • Update your site faster with even more flexibility and automation of common page elements and tasks. Examples include additional publishing options, fully customizable page names, additional fields for product descriptions, and more.

Created by search engine optimization experts at Rightway Gate, SearchFit provides a robust e-commerce solution. SearchFit's flexible and fully dynamic interface makes for quick and effective modifications to online stores. Meanwhile, the SearchFit system generates static website structure with optimized HTML code, which increases traffic from search engines and taps into overlooked revenue streams.

Rightway Gate possesses vast expertise with search engine placement and e-commerce solutions. For more than a decade, RWG has combined superior shopping cart software and search engine optimization strategies (such as professional pay per click management) to help small and medium sized businesses succeed online.

For more information about SearchFit and other powerful e-commerce solutions visit

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Kevin Aron
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