Toys 'R' Us & Babies 'R' Us to Offer IdentaKey's USB Key Developed for Family Safety

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IdentaKey LLC, the developer of the revolutionary IdentaKey portable child safety USB application, has announced that Toys "R" Us and its baby product division Babies "R" Us, both leading toy and baby specialty stores have chosen to carry their breakthrough product The IdentaKey.

Designed and developed with parents and family members in mind, the IdentaKey guides the end user through an easy four step process to collect a variety of crucial information including photographs, fingerprints, as well as other identifying information to have close at hand in the case of an emergency.

Additionally, the IdentaKey creates Complete Profile Reports, ID Cards, ID Key Chain/Bag Tags, Fingerprint Cards, and Missing Posters. In the event of an emergency the IdentaKey Good Citizen Community goes to work for you, spreading the word about your missing family member, and distributing Missing Posters.

"Toys "R" Us is the ideal partner for this launch, and IdentaKey is very excited to be working with them to bring potential life saving benefits of the IdentaKey to customers in the U.S.," said Dante Crescenzi, CIO and Co-Founder of IdentaKey. "Toys "R" Us has unrivalled experience and reach in the family-oriented products market, and their core demographic of families with young children is the perfect match for our child safety product."

The IdentaKey will retail for $34.99 and you purchase the device at Toys "R" Us and Babies "R" Us online now by visiting the following web page.

http://www.toysrus.com/product/index.jsp?productId=2613417&cp

About IdentaKey LLC.

IdentaKey, LLC is the pioneering developer behind the IdentaKey portable USB child safety application device. The IdentaKey is a portable USB drive with software designed to help you collect and securely store photographs and vital information about your family, to be used in the event of an emergency. IdentaKey was founded in 2006 by Jeffrey Hughes CEO & Dante V. Crescenzi CIO, and is located in Westminster MD.

About Toys "R" Us, Inc.

Toys "R" Us is the world's leading specialty toy retailer. Currently it sells merchandise through more than 1,400 stores, including 587 stores in the U.S. and 649 international toy stores, including licensed and franchise stores as well as through its Internet site at http://www.toysrus.com. Babies "R" Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 237 stores in the U.S. as well as on the Internet at http://www.babiesrus.com.

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Dante Crescenzi
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