Sole Technology Inc. Increases Operational Efficiency and Visibility with Microsoft Dynamics AX

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Microsoft Dynamics Partner Iteration2 Provides Integrated Solution to Action Sportswear Industry Leader

It has been only six months since Sole Technology Inc. completed their implementation of Microsoft Dynamics AX with Iteration2 (, yet the leading action sportswear company has already seen significant returns on it's investment. Microsoft Dynamics AX has streamlined business processes and enabled the company to forecast global demand with enhanced accuracy. Since implementation, Sole Technology has experienced

    ▪ Increased Visibility to Daily Operations

    ▪ Enhanced Operational Efficiency

    ▪ Greater Connectivity with Customers

    ▪ Increased Collaboration with Trading Partners

    ▪ Flexibility and Adaptability to Continue Expansion Worldwide

A rapidly growing action sports footwear and apparel empire, Sole Technology Inc. maintains approximately 70% of the worldwide wholesale skateboard shoe market with distribution operations are in over 70 countries. In order to provide their business with the operational efficiency to excel in the constantly evolving global marketplace they deployed Microsoft Dynamics AX. The adaptable business management solution addressed the company's most pressing pain points, including enhanced connectivity with customers through an EDI solution, increased visibility to warehouse operations, easy customization features and scalability to support future growth. Sole Technology partnered with Microsoft Gold Certified Partner Iteration2 to unleash the true potential of Microsoft Dynamics AX enhance performance and increase functionality through strategic integration with other Microsoft technologies.

Microsoft Dynamics AX enables Sole Technology to support a range of retail partner integration options, including support for an integrated Electronic Data Interchange (EDI) system developed by Iteration2 to communicate more effectively with their retailers. Iteration2's EDI Advanced Commerce Gateway for Microsoft Dynamics AX manages electronic orders from trading partners enabling the company to meet higher volume orders and fulfillment requirements with greater compliance and efficiency. Leveraging Iteration2's EDI Advanced Commerce Gateway for Microsoft Dynamics AX Sole Technology manages business processes seamlessly over the Internet, connecting customers, partners and remote employees regardless of geographic location.

"Microsoft Dynamics AX has provided us with a platform to launch our business forward and continue to grow. The deciding factors for us were the ease of use, flexibility of the system, unparalleled support from Microsoft and incredible value! Microsoft Dynamics AX scales to our business and will allow us to diversify and grow at an unprecedented rate. With the support of Iteration2 we have a solution that is exceeding our initial requirements and we are confident it was the best choice for our business," says George Bock, Sr. Director, IT at Sole Technology.

View this Microsoft Dynamics AX Solution Case Study:

About Sole Technology

Sole Technology, Inc. is the creator of etnies, etnies Girl, Emerica, éS, ThirtyTwo and the Sole Technology Institute (STI). Sole Technology is the global supplier of its brands, which are responsible for many of the incredible innovations that have become staples of action sports footwear. As a true industry leader, the company created the STI, the world's first and only skateboarding focused biomechanics research organization, to test and develop new technologies to make the highest performing action sports footwear.

About Iteration2

Iteration2 provides its clients with a superior enterprise software implementation experience that is more attractive and affordable than solutions from SAP and Oracle. Combined with Microsoft's integrated technology stack and unsurpassed financial strength, this provides a growth platform for today and tomorrow. Iteration2 is a Microsoft Gold Certified Partner and leading provider of Microsoft Dynamics AX, Dynamics CRM, Dynamics SL, Business Intelligence (BI), SharePoint, and Field Services. Iteration2 is the first ever back to back U.S. MBS Partner of the Year for 2005 and 2006.

Iteration2's industry focus, enterprise software domain experience, and exceptional capabilities with Dynamics and Microsoft platform and tools provide its clients with clear strategic business advantage. Iteration2 is based in Irvine, CA and has sales offices in strategic locations throughout the United States. Please visit the company's website at

For more information:

Greg Sad

Marketing Director


(949) 789-1020


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