Aqua Media Direct Taps Tom Doyle as CEO

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Rapidly growing site representation company and network picks seasoned professional to take helm.

Aqua Media Direct announced today the company has tapped Tom Doyle, former President of Go4Media, and CEO of Pivotal Media as the company's CEO.

Doyle brings more than 20 years of sales, marketing and public relations experience to Aqua Media Direct and has been involved in every aspect of the creation of the company, its message and structure as a consultant before stepping up as CEO.

"I believe strongly in Aqua Media Directs dedication to service and providing a quality product to advertisers as we continue to build a strong sales organization of seasoned professionals, attract client sites with important audiences for representation, and extend our networks reach to billions of impressions," says Doyle, adding, "And I'm very impressed with this company's sincerity and professionalism."

Before joining Aqua Media Direct, Doyle was CEO of Pivotal Media LLC, a full service sales, public relations, web development and business consulting company. In the early Internet advertising industry, he helped to establish Go4Media, one of the first successful site representation companies and network, as their president. His earlier off-line media experience includes ownership of a company that provided major market media planning and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).

Aqua Media Direct was established in late 2006 and already has a collection of 15 premiere media properties including Autoworld, RealGM, Arcamax and Parenting Universe, and 1.6 billion impressions in its extended network of almost 1000 websites and 19 major verticals. The company is growing quickly; actively seeking to add more premiere sites to its roster and increasing its network reach, according to Doyle. Aqua Media Direct has state of the art adserving, a full menu of targeting options and its own "Decisive" dynamic optimization capability.

Aqua Media Direct is based in Los Angeles with offices in New York and San Francisco and has 15 sales offices around the US and Canada. Tom Doyle can be reached at 818-790-7264.


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