Richmond-Area Entrepreneurs Launch Web Portal for Diabetes Care and Nutrition Information

Share Article provides easy to understand comprehensive information on one of the nation's most prevalent diseases - diabetes. The site focuses on the keys to preventing diabetes and managing and its severe complications. It also provides help for those who are caring for loved ones stricken with diabetes

The ImTypeFree site is intended to be a one-stop resource for everyone affected by Diabetes

Web users can now find the latest information about Diabetes in one spot: The Web site, which officially launches on March 12, will have a strategic partnership with the National Institute of Health's National Diabetes Education Program.

In an effort to make Diabetes information easily accessible to all, aggregates information from the best Diabetes resources available, including the American Diabetes Association, and the Center for Disease Control. More than 21 million Americans are thought to have Diabetes.

"The ImTypeFree site is intended to be a one-stop resource for everyone affected by Diabetes," said Ann-Marie Stephens, who co-founded the site with her husband Ed. "It takes the hard work out of learning about the disease and finding easy solutions to incorporate into your life. The site is grounded in Diabetes Care and Nutrition and those areas will continue to be the areas of focus going forward." is distinct from other Diabetes research sites because it combines information that addresses each area someone affected by Diabetes needs to live a healthier life. The site makes self-education very easy. also uses interactive learning tools, such as quizzes, graphics, and animations, to help people of all ages and learning styles understand Diabetes. One key learning about Type 2 Diabetes is you can have the disease for years and not know it is damaging your organs and other internal structures.

The Stephens recognized a need for having a comprehensive Diabetes resource after watching family members with Diabetes struggle to find and understand helpful information. "My 3 older siblings and mother have been diagnosed Type 2 Diabetes," said Ed. "While researching to understand Diabetes, we learned the keys to effectively managing diabetes: Education, nutrition, physical activity, medication, and discipline. Subsequently, I have taken an aggressive interest in helping my siblings to understand and fight to control their diabetes. Many people we know are affected by diabetes. Many of the would-be caregivers are confused about the disease and the correct path to help a loved one." Many people do not know that diabetes is strongly linked to heredity and excess abdominal fat.

The site, according to Ann-Marie, will soon become a launching pad for conversations and support among those who are touched by Diabetes. "We are building a closely connected community of Diabetics and friends that support one another, that learns together and ultimately has a high success rate in helping each other control their blood glucose levels," said Stephens. "Importantly, we would like to see these lessons and disciplines passed on to other family members, especially their children."

How much do you know about pre-diabetes and the different types of diabetes?

For more information, visit

About the Founders

Ann-Marie and Ed Stephens have had many close family members affected by Diabetes. They began development of the site in 2006 in response to their family members' remarks that obtaining easily accessible, yet comprehensive, information about the disease is difficult. Ann-Marie is a graduate of the Wharton School of Business and has worked as a Senior Executive at Circuit City Stores, Frito-Lay and Procter and Gamble. Ed has a background in science and research and development for companies such as Procter and Gamble, Avon Products, The Drackett Company, and Frito-Lay. The couple live in Richmond with their two sons.


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