SEO Class Launches with Pro Bono Internet Marketing Workshop for Charities in New York City

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SEO Class is hosting a free one-day hands-on search engine optimization and marketing workshop in Manhattan, NY on March 23, 2007 open to valid non-profit organizations and will feature presentations from industry leaders such as Rae Hoffman, Todd Malicoat, Greg Niland and Michael Gray. The Pro Bono Workshop is limited to 30 organizations and will be one hundred percent sales pitch free.

SEO Class ( has announced their Pro Bono Workshop to be held at the NYC Seminar and Conference Center on March 23, 2007 in Manhattan, NY. Open to valid non-profit organizations, the Pro Bono Workshop will show organizations how to leverage the best practices of search engine optimization and marketing and increase their website visibility in the search engines.

The Pro Bono Workshop is limited to 30 organizations and will include presentations by well known search engine marketing personalities Rae Hoffman (, Todd Malicoat (, Greg Niland ( and Michael Gray (

Organizer Todd Malicoat said the idea for the Pro Bono Workshop came as the group behind SEO Class was working out the agenda for their two-day workshop series, "We wanted to polish the material that will be used during our commercial workshops." Added organizer Michael Gray, "We know charities are on a limited budget and can't always afford to send people to conferences or hire consultants, so this also gives us an opportunity to help people who are doing some good for the community."

The workshop will cover topics such as search engine optimization, link development, branding, social marketing, content creation, research techniques, pay-per-click (PPC) marketing, technical issues and tools used to make search engine marketing tasks easier.

The seminar will also be sales pitch free. "We provide unbiased information to our attendees based on our own experiences and not on who is or is not paying for sponsorships," stated organizer Greg Niland.

This event is free to valid non-profit organizations with a 501c3 tax classification and accepted registrants can have up to three employees attend the event. To register for the SEO Class Pro Bono Workshop, please visit the event registration page at

While future workshops will be open to commercial organizations for a $2,999 fee, organizer Rae Hoffman assures that the pro bono work will not stop once their material is polished for commercial events, "We plan to make a certain number of seats at all future workshops available to valid non-profit organizations for free. We all benefit from the work these organizations are doing and we want to help those efforts on a continual basis."

For additional information about SEO Class or the search engine marketing experts that will be presenting at the workshop, please visit For media inquiries, please see our press and media page: or contact Greg Niland via e-mail or 212-358-0630.


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