Chicago, IL (PRWEB) March 12, 2007
The Chicago Tribune featured entrepreneur Ola Ayeni's mobile coupon company -Text2store , which serves up discounts and special offers on everything from latte's to furniture via coupons delivered directly to customer cell phones nationwide. Overwhelmed by spam, junk mail and telemarketers, customers around the globe are warming to the idea of opt-in coupon services such as text2store.com which allows customers to choose when they want to receive coupons, what type of coupons they want to receive and even allows them to turn off the service. "The customer has complete control. We don't send more than two coupons a day and the customer can go online and stop the service at any time," Ayeni said.
Small businesses and large are excited about the opportunity to connect with an increasingly distracted customer. With redemption rates as low as 1% in many traditional forms of advertising, coupons sent to cell phones have become a viable option with a redemption rate as high as 30%. Ayeni said: "It is very hard to reach the young consumer, 18 - 35 years old, because they are on the move, they don't read newspapers, they get their news on the internet or on the phone. Because they don't have time, it is difficult for traditional advertising to reach them. As businesses, we need to be where our customers are. If our customers are on their cell phones, shouldn't we be?"
Although this technology is not new, many businesses have been locked out of the opportunity to deliver offers and discounts directly to customer cell phones due to the high upfront costs. "Many companies offering similar services charge upfront fees as high as $5,000 and they require you to bring your own customers," Ayeni said. "Text2store.com has aimed to lower the barrier by charging only 35 cents per customer with no upfront fees. We bring businesses the customers who have opted-in to our service while protecting customer privacy," he added.
For a limited time, new businesses can sign up for this service at http://www.text2store.com and send their first coupon to 50 customers for free.