ion interactive to Launch Software for Enterprise Post-Click Marketing Management

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ion interactive will release LiveBall enterprise post-click management software in March 2007. LiveBall enables marketers to manage the complete post-click landing experience for respondents to paid search, banner advertising and email marketing.

ion interactive, an online marketing firm with an 11-year track record of excellence, will release LiveBall enterprise post-click management software in March 2007. The web-based software manages the entire post-click ecosystem -- creation, testing, analysis and adjustment -- for online marketing landing experiences in real-time.

LiveBall provides a centralized, standards-based system for catching all paid clicks, regardless of their source -- email, advertising and SEM. It enables organizations to centralize their post-click brand management, experience design and data collection while decentralizing the control of content, creative and production for individual marketing campaigns.

"LiveBall is conversion-focused in its design -- built around a proven path model of segmenting, qualifying and converting post-click respondents," said Scott Brinker, president & CTO of ion interactive. "It delivers a higher quantity of higher quality leads than ad hoc landing pages, considerably boosting your overall online marketing ROI."

LiveBall enables centralized control of brand, user experience and data collection along with decentralized management of campaign content and tactics. "LiveBall ensures a consistent, brand-enforced and elegant experience for respondents from any online marketing vehicle," said Brinker.

Providing real-time analysis of the end-to-end online marketing funnel -- from click to conversion -- LiveBall actually enables marketers to alter the outcome of their campaigns as they are happening.

"LiveBall isn't about reporting the results, it's about changing the results. The 'Performance View' reveals key respondent patterns as they happen -- and you can instantly adjust your landing experiences to see the impact in your campaigns."

This scalable, flexible enterprise-class marketing software improves user and brand experience, makes marketing more nimble and provides marketers with increased marketing intelligence. To participate in the LiveBall release program or for more information visit http://paths.ioninteractive.com/LiveBallBeta.

LiveBall will be an integral part of ion interactive's full-service post-click marketing solutions, which utilize conversion paths as alternatives to landing pages and microsites to increase conversions and lead quality. Conversion paths are configured as a short sequence of three to five pages, providing a structured funnel that segments respondents based on how they click. The paths help marketers gain insight into user behavior, increase online conversions and maximize their ROMI.

About ion interactive

ion interactive is an online marketing firm with an eleven-year track record of excellence. To learn more about ion interactive and maximizing the value of your e-marketing with post-click marketing, visit http://www.ioninteractive.com or contact Susan Delz at 888-466-4332 ext. 207. To learn more about Liveball's launch contact Anna Talerico at 888-466-4332 ext. 205.

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Susan Delz
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