New Season Brings About New Website for TouchStone Catalog

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Premier boutique cataloger TouchStone is celebrating the new spring season with the launch of a new website (http://www.TouchStoneCatalog.com) to enhance the shopping experience for their online consumers. This Atlanta-based resource for quality home accessories and seasonal accents has received rave reviews from acclaimed Life & Style expert and Food Network host, Sandra Lee. The new website will provide a more complete experience for eCommerce shoppers interested in classic style and creative touches. Redesigned by award winning TELLUS (http://www.tellusweb.com) of Cincinnati, TouchStone's new site features easier navigation, enhanced product presentation, updated search engine optimization and professional decorating tips.

Premier boutique cataloger TouchStone is celebrating the new spring season with the launch of a new website (http://www.TouchStoneCatalog.com) to enhance the shopping experience for their online consumers. Redesigned by award winning TELLUS (http://www.tellusweb.com) of Cincinnati, TouchStone's new site features easier navigation, enhanced product presentation, updated search engine optimization and professional decorating tips.

This Atlanta-based resource for quality home accessories and seasonal accents has received rave reviews from acclaimed Life & Style expert and Food Network host, Sandra Lee. The new website will provide a more complete experience for eCommerce shoppers interested in classic style and creative touches.

TouchStone launched their catalog in 1989 and then complemented the shopping experience with a website in 2002. The complete overhaul of the website is a result of increased traffic, desire to showcase products in collection settings, and provide styling tips from the professionals who are on top of the trends and buying or developing the products sold through TouchStone.

"TouchStone's commitment to the consumer's positive experience online and through our catalog is paramount," noted Sarah Luce, president and founding inspiration of TouchStone. "Our company was founded on the definition of TouchStone, a standard for measuring quality. Our products, and our distribution methods on the web, in the catalog, and at our outlet store, reflect our appreciation of high quality home decor."

TouchStone's new website is a fresh perspective from the inside out. Completely starting from scratch with TELLUS enabled TouchStone to step outside of a template driven website with product presentation limitations and restricted navigation. Fresh photography throughout the site enables the consumer to get a close up look at products, both in a stand alone presentation and in a room setting full of complementary pieces. The new navigation options offer consumers a variety of different avenues to search for desired products or browse by room, style or category.

"The TouchStone Catalog brilliantly mixes top-of-trend styling options with classic treasures for the home. TELLUS created a custom website that works with the ebb and flow needs of the catalog showcase and seasonal offerings," described Betsy Emery, president, TELLUS.

TouchStone Catalog features products ranging from traditional furniture accents, formal tableware, lighting, bed and bath accessories, seasonal decorations and gifts. Focused on women with busy lives who want their homes to be pretty and practical, TouchStone is a nationally recognized name in the catalog and eCommerce arenas. For more information, visit http://www.TouchStonecatalog.com.

TELLUS is a full service web development firm helping organizations incorporate online initiatives into their business operations. This boutique firm based in Cincinnati, Ohio provides a multi-dimensional approach for clients seeking well defined web strategy partnered with a focus on driving bottom-line results. TELLUS services include eCommerce sites, web-based creative design and branding, custom application development, and data usability and analysis for transaction-intensive web organizations. Opening its doors in 2003, TELLUS was ranked among the top 5 US Webfirms in 2005 and has received more than 20 awards for client websites. For more information, visit http://www.tellusweb.com.

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Suzanne Deatherage
TELLUS
513-608-2719
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