Ken Chertow Strengthens Email Marketing with Listrak

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Ken Chertow's Gold Medal Training Camp & Wear and Gear reaches their 83,000 members through dynamic email marketing campaigns

Listrak, an award winning provider of hosted email marketing solutions, announced today that Ken Chertow's Gold Medal Wrestling Camp & Wear and Gear, an all encompassing wrestling center featuring books, videos, gear, and 23 training camps nationwide, has implemented Listrak's powerful email marketing solution. It is using the software to manage its list and send out a weekly "mega blaster" email to 83,000 recipients, and smaller, more targeted emails as well.

"Listrak has given us the ability to clean up and manage our lists," says Stephanie Girouard, Merchandise Manager of Wear and Gear. "The built-in deliverability tools and opt-out features give us the peace of mind to know that our messages are being well received by our members. We're currently segmenting our lists so we can reach our members with an even greater degree of personalization."

Ken Chertow's Gold Medal Training Camp and their merchandise company Wear and Gear previously sent their email campaigns manually from an in-house mail server. Subscriptions for their email newsletters were also manually entered into the system as most sign ups were obtained at wrestling tournaments. Now, subscribers may sign up directly on http://www.kenchertow.com.

"Our goal is to make our email messages more relevant to our members," says Girouard. "We offer specialized products and services to different wrestling divisions, age groups, and weight classes. The segmenting tools in Listrak allow us to reach the audience in each group with customized messages that will be important to them without having to read through irrelevant information."

Ross Kramer, CEO of Listrak, says, "Chertow Camps does a great job of providing information to all of their members. Our solution will enhance what they already had in place and will make it much easier and less time consuming for them to manage their subscriber list."

To read the entire case study, please visit Listrak's online resource center.

About Ken Chertow Gold Medal Training Camp & Wear and Gear

Chertow Camps are recognized nationally for having the perfect blend of world class instruction, intense training, and systematic drilling to perfect the techniques that are taught. There will also be seminars on essential topics like strength training, nutrition, and mental preparation.

Ken Chertow Wrestling has outstanding youth camps focusing on beginners as well as camps for the more advanced teenage wrestler, so this is an excellent opportunity for wrestlers of all skill levels and ages. It offers a very substantial group and team discounts; that can be made up of wrestlers of all ages. Please visit http://www.kenchertow.com to learn more. Also, visit http://www.wearandgear.com for all of your wrestling equipment needs.

About Listrak

Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Motorola, L'Oreal, and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit http://www.listrak.com.

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Megan Ouellet
Listrak
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