Before I wrote this handbook, there was no single source detailing the steps required to do a perfect direct mail campaign
Stevensville, MD (PRWEB) March 16, 2007
LAD Scott, award-winning direct mail production specialist, has just released "Direct Mail Production Made Easy", (http://www.mailings-made-easy.com) the only guide to navigating easily though the multiple steps required to create a successful mailing campaign.
On the surface, managing a direct mail campaign seems easy. However, making sense of the different steps and ensuring that things get done when and how they are supposed to is a mammoth task. That's where Scott's guide, informed by his experience that stretches over nearly 30 years and more than 5,000 mailings, is invaluable.
"Before I wrote this handbook, there was no single source detailing the steps required to do a perfect direct mail campaign," Scott said. "I asked myself the following question: If, tomorrow, I forgot everything I have learned producing mailings for others, where would I go to re-learn everything and still be able to get a perfect mailing out in two weeks? This manual is the answer to that nightmare."
"Direct Mail Production Made Easy" should appeal to three key markets:
1)direct mail managers who want to end their reliance on middlemen
2)people who need a place to learn how to manage direct mail campaigns as part of their job
3)people who want to start an independent direct mail management company or act as a consultant
Even in the age of the Internet, direct mail marketing is a relevant way to reach a mass audience. It is highly effective when accurately targeted. According to a United States Postal Service survey, almost 80% said direct mail was responsible for enticing them to complete an online credit card application. Direct Mail is a remarkable pre-selling tool that yields amazing conversion rates when used to steer prospects to web sites.
Additionally, the results are highly measurable. Marketers can easily improve their future performance based on past results. Almost all organizations can greatly benefit by using direct mail as a key part of their marketing or fundraising strategy. Today, the industry continues to grow rapidly due, in part, to the great number of organizations now using direct mail to steer their target audiences toward web sites.
Since 1978, Scott's company, Diversified Imaging, Inc., has provided full service direct mail production management services. Their clients include dozens of regional, national and international corporations and nonprofit fundraisers. Diversified Imaging, Inc. has earned numerous nationally recognized awards for their services. As important, many clients have happily stayed with the company for nearly three decades.
To learn more about this e-book offering, go to: http://www.mailings-made-easy.com
To learn more about the author and his company, go to: http://www.diversifiedimaginginc.com