Hormel Health Labs Launches Health Food Website for Seniors

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For the seven million elderly Americans receiving home-based medical care, staying healthy just became easier. Hormel Health Labs, one of the nation's leading providers of nutritional products geared towards seniors, has announced the launch of its new ecommerce website, http://www.homecarenutrition.com . The new site makes it easy for caregivers to order essential, healthy products to improve the lives of their loved ones.

If you have a condition that makes it difficult to eat and drink, or an illness that prevents you from eating foods you normally enjoy, our products provide the solution. They address health needs and taste good, and that's our slogan: 'Bridging the gap between function and flavor.' It's that simple.

For the seven million elderly Americans receiving home-based medical care, staying healthy will be easier, as of today. Hormel Health Labs, one of the nation's leading providers of nutritional products geared towards seniors, formally announces the launch of its new ecommerce website, http://www.homecarenutrition.com, where caregivers can order essential, healthy products to improve the lives of their loved ones.

Hormel Health Labs specializes in products for individuals with dysphagia and malnutrition. Dysphagia is a common swallowing disorder affecting up to 19 million individuals in the United States, most of whom are elderly. Those afflicted with the disorder require food thickeners, which make swallowing easier. The company's selections include a wide range of food thickeners, pureed foods and pre-thickened beverages that not only ease swallowing, but also emphasize taste and nutrition.

Malnutrition is a crucial problem among elderly patients because they don't always get their proper nutrition due to loss of appetite, stroke, oral health problems or chronic disease. And this condition is often worsened by an unappetizing selection of high-calorie food. Hormel Health Labs' wide array of malnutrition products is unique in that it is both calorie and flavor intensive. For example, the product line includes everything from maple-nut Protein Energy Shakes boasting 480 calories to an Instant Custard Mix with 110 calories in only three tablespoons.

"Our goal is to improve the quality of life for senior citizens," said John Rowland, Director of Marketing for Hormel Health Labs. "If you have a condition that makes it difficult to eat and drink, or an illness that prevents you from eating foods you normally enjoy, our products provide the solution. They address health needs and taste good, and that's our slogan: 'Bridging the gap between function and flavor.' It's that simple."

The products offered by Hormel Health Labs are a relatively inexpensive alternative to other products currently on the market, often costing up to 20 percent less. Beyond malnutrition and dysphagia, the site will offer fiber management, general, and specialized nutritional products. One specialized drink mix product, L-Emental, includes Arginine, an amino acid that has been associated with wound healing.

ABOUT HORMEL HEALTH LABS

Hormel Health Labs is a subsidiary of Hormel Foods Corporation. Hormel Health Labs is proud to offer foods, beverages and specialty items to the healthcare market both to facilities and now to those at home. We are committed to providing great tasting, innovative products to those individuals who have special dietary needs.

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Craig Schattner
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