CRM Business Solution: CRMToday.com Says Employee Relationship Management Key

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In the past few years, new software systems and advanced tracking features have added to customer relationship management (CRM) software capabilities. But for successful application of CRM as a business solution, businesses must factor in employee relationship management, reports CRMToday.com.

With changes to customer relationship management (CRM) applications over the past five years, CRMToday.com recommends that companies re-evaluate their CRM solutions to incorporate employee relationship management. Business professionals seeking insight from top industry professionals, including articles on contact management, online CRM and other business communications solutions, can find valuable tools at CRMToday.com (http://www.crm2day.com/library/EpFkpkVlAlWCzEJVuB.php).

Business professionals visiting CRMToday.com can learn how to boost employee satisfaction and how to work up a CRM strategy by reading the article "You Can't Have Effective CRM Without ERM (Employee Relationship Management) (http://www.crm2day.com/library/EpFkpkVlAlWCzEJVuB.php)." The article coaches managers on how to effectively implement CRM tools in a workplace where:

  • Employees are balking at another change.
  • Lots of time is wasted on rumors and misinformation.
  • You ask 10 employees what CRM is and you get 10 different answers.
  • Bad blood exists between critical departments.

Employee relations prove key in any management strategy, according to human resource experts. Billy D. Ihrig, group director of labor and employee relations at Ryder Inc. told HR Magazine: "Understanding the importance to getting at the root causes of employee relation issues will be the impetus for improved employee relations, increased credibility with the workforce and the establishment of a positive workplace for years to come."

Recent surveys reveal that CRM system implementation needs sorting out. According to a PMP survey, only 4 percent of CRM users describe the application as very successful and delivering all expected benefits. Only 56 percent describe it as successful and as delivering some of the sought after gains.

Published research has shown employee satisfaction linked with customer satisfaction and profits. The article, "The effects of employee satisfaction, organizational citizenship behavior, and turnover on organizational effectiveness: A unit-level, longitudinal study" found that employee attitudes and behaviors can be directly connected to business profitability.

CRMToday.com provides business information, resources and interactive tools that help companies improve their customer relationship management. Expert advice from industry professionals, company profiles and other features make it easy for businesses to learn more about how customer relationships can shape a company's consumer loyalty.

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