Shaw Industries Brings ODIN On-Board for 37 Site RFID Roll-Out

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RFID experts tapped to extend system for supply chain visibility.

ODIN technologies, the leader in the physics of RFID for solution design, deployment, and optimization software, announced today that Shaw Industries Group, Inc., the world's largest supplier of carpets and rugs, contracted ODIN to extend RFID to 37 of its distribution sites around the United States. This will bring the total number of RFID enabled sites to 40. Shaw, a Berkshire Hathaway company, initially engaged ODIN in 2006 to pilot a solution for supply chain visibility and meet retailer compliance. After proving the ROI of the supply chain system the company is leveraging RFID across its United States distribution network based on early pilot success. The RFID-enabled supply chain visibility will drive operational efficiency and improve customer service for Shaw.

"Our proof of concept implementation confirmed our contention that an accurate RFID infrastructure can improve supply chain visibility. When we decided to extend RFID to an additional 37 distribution sites, ODIN technologies was the natural choice because of their exceptional performance during the pilot and unique experience in deploying scalable, multi-site RFID networks. We look forward to leveraging RFID to further improve operational efficiency and customer service," commented Shaw's Jim Nielsen, Manager of Technology Planning.

"Shaw Industries is an innovator in leveraging new technology to improve operational efficiency and provide more value to its customers. We are proud that ODIN's expertise and EasyReader™ software is providing a tangible business benefit for Shaw and its customers," commented Patrick J. Sweeney II, President and CEO of ODIN technologies. "Clearly another multi-site deployment of RFID shows continued industry maturity and demonstrates that companies are driving tangible business value from RFID."

ODIN technologies is currently deploying an RFID enabled Master Bill of Lading tracking and visibility system that was originally piloted in 2006. With the system, Shaw has real time visibility into the status of trucks and customer orders in its distribution network. This will allow Shaw to be more effective and also provide their customers with accurate feedback on order shipment status. The Master Bill of Lading system will be deployed at an additional seven primary Distribution Centers (DCs) and an additional 30 regional DCs located across the country. ODIN technologies deployed RFID printers and customized secure RFID enclosures. The acceptance testing protocol documented 100% read rates in the pilot and is fully integrated into MQ Series and Shaw's legacy systems.

About Shaw Industries

Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest manufacturer of tufted broadloom carpet (http://www.shawfloors.com). Headquartered in Dalton, Georgia, Shaw sells carpeting and rugs for residential and commercial applications throughout the United States and exports to most markets worldwide. Through its network of commercial dealers known as Spectra Contract Flooring, Shaw sells flooring products and provides project management services. Shaw also offers hard surface flooring through the brands Shaw Ceramics, Shaw Laminate Flooring and Shaw Hardwoods.

About ODIN technologies

ODIN technologies is the leader in the physics of RFID solution design, deployment, and optimization software. RFID is all we do. Global corporations on five continents leverage ODIN technologies' expert engineers and patented RFID optimization tools to achieve accuracy, speed and visibility for their RFID deployments. In addition to client deployment services, ODIN technologies is also the publisher of the RFID Benchmark Series™, the industry's first and most referenced head to head performance analysis of RFID equipment. ODIN's RFID optimization software suite EasyRFID™ has been successfully used at dozens of companies across more than 100 sites to ensure accurate RFID implementations. ODIN's President and CEO, Patrick J. Sweeney II, is also the author of RFID for Dummies and CompTIA RFID+ study guide both published by John Wiley & Sons. ODIN serves clients from offices in Dulles, Virginia, USA, Tokyo, Japan and Budapest, Hungary. http://www.ODINtechnologies.com

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Michelle Reilly
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