Dig up the Shuffleboard Courts and Please Don't Call Me a Senior: Topretirements.com Says Baby Boomers Require Different Retirement Pitch Than Their Parents
Topretirements.com says baby boomers enter retirement with much different attitudes than their parents. Marketers who use the wrong terms will turn off a generation that grew up with youth as a core value.
Madison, CT (PRWEB) March 14, 2007 -- Every day almost 8000 of the 76 million baby boomers hit the big six-oh. This demographic tsunami has not gone unnoticed by real estate developers, because with that milestone often come thoughts of where to live next. In the Sunbelt and every state of the union vast swaths of land are being bulldozed into new retirement communities.
Yet some industry professionals have been slow to understand important ways in which this generation differs from their parents, says John Brady, President of Topretirements.com. The successful developers increasingly deliver the product that baby boomers want in their next home - downstairs master bedrooms, home offices, easy to manage properties, and an active lifestyle with everything from golf to sky-diving. "The package is getting better," says Brady, "it is the message that is often tone-deaf."
Flinching at the term "Senior"
He urges the industry to tune in to the unique this generation's unique psychographics. Baby boomers, the largest demographic bulge ever, were celebrated by their newly affluent post WWII parents. Their sheer numbers overwhelmed the schools, revolutionized music and popular culture, and finally overturned an unpopular war. "Youth is at the core of its identity, so it is easy to see why the terms "senior" or "retirement communities" grate on their ears," Brady said. "These hot buttons connote shuffleboard courts and canasta tournaments, activities that might have been fine for their parents, but which will repel any self-respecting boomer."
Many top developers are getting the message. Drive south on I 95 through the Carolinas and you'll see countless billboards for "active adult communities", where one can relentlessly pursue that "active adult lifestyle." Other popular terms are 55+, 50 plus, age-restricted… or simply active communities.
Free Baby Boomers' Guide to Retirement Communities
Topretirements.com is offering a download of its helpful free eBook, "The "Baby Boomers Guide to Choosing the Perfect Community - 16 Factors You Need to Consider."
Baby boomers can download the practical 48 page Free Baby Boomer's Guide at http://www.topretirements.com/Ebookdownloadguest.html?utm_source=pr&utm_medium=prwire&utm_content=04-06&utm_campaign=senior
(please paste this entire link into your browser)
About Topretirements.com
Topretirements.com gives baby boomers objective reviews of over 140 communities written by real people, instead of glowing advertisements. The site features a database of vital facts about each retirement community including temperatures, taxes, crime rates, cultural indices, recreational amenities, etc.
http:www.Topretirements.com -- Find your perfect new community!
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