The Secret Doesn't Have All the Answers, Marketing Expert States

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Author David Mason says positive action needs to follow the positive thoughts touted in "The Secret."

Be it interest or outrage, love or hate, The Secret, the movie and book about positive thinking, is attracting a lot of attention these days.

David Mason, best-selling author of Marketing Your Small Business for Big Profits, knows a lot about the Law of Attraction and the power of thinking positively. Indeed, one of the featured teachers on the DVD, Joe Vitale, provided a cover endorsement for Mason's book, calling it a must-read for anyone serious about making money in their own business.

"The Secret and the motivational thinkers who inspired the DVD and the book are right to encourage people to focus on their goals and wishes in order to achieve them," Mason said. "However, success is based on persistency and consistency, not magic. In other words, action must follow intention."

Mason is the owner of Mason Performance Development, a company that helps small businesses move to the next level. "In my business, I help small business owners determine the actions they need to take and how they will follow through with those actions."

In a new program he is launching, Mason will coach ten individuals in an intense one-on-one program that includes a visit to their place of business, anywhere in the world. The program will provide inspiration, motivation, education and follow-up. "Im going to give entrepreneurs the tools, show them how to use them, and then check in to see how things are going. Knowing what to do is not enough. You need to do what you know," Mason said. 'The follow-through and personal visit portion of this coaching program will help people improve productivity and increase their bottom lines by working smarter instead of harder."

Mason is also scheduling workshops that provide similar information and tools in a group setting. Mason is a certified Coach, certified Trainer and board-certified Hypnotherapist. He uses advanced learning technology to allow participants to learn more, retain it longer and actually implement the information learned once outside the workshop.

About David Mason: David Mason, President of Mason Performance Development Inc., is a marketing strategist, performance development coach, speaker and best-selling author. He works one-on-one and with groups of business owners and self-employed professionals to help them succeed personally and professionally. For more information about his new one-on-one Performance Development Coaching program visit Mason Performance Development or phone: 902-660-3070. To receive more information about Marketing Your Small Business For Big Profits and receive the free report 5 Proven Steps To Selling Anything Face To Face, visit It's Time To Grow website.

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