Greg's grasp of today's Christian consumer and the marketing approach that best reaches them is right on target
Rockwall, TX (PRWEB) March 13, 2007
The Faith Based Marketing Association announces the identity of its "surprise guest" for this year's Faith Based Marketing Summit April 10-11 at the Renaissance Dallas Richardson Hotel. Greg Stielstra is the author of "PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life" (http://www.pyromarketing.com) and a returning speaker from last year.
"Greg's grasp of today's Christian consumer and the marketing approach that best reaches them is right on target," said Beth Cathey, co-founder of the Faith Based Marketing Association. "His work on more than 750 books, including 'The Purpose Driven Life,' the best-selling hardcover book in history, and his strategies for creating a buzz are proven and respected throughout both Christian and mainstream markets."
"The era of mass marketing is ending. Unfortunately, that's the only method most people know," says Stielstra. He explains that the best way to understand the 'marketing' process is to think of it as a fire. "Word-of-mouth is not an accident. It is a powerful, affordable process you can start and encourage by following the same four steps you use to build a campfire and it works explosively well in tightly knit faith-based communities."
He is joined by distinguished speakers: Larry Ross, A. Larry Ross Communications; Bob Hutchins, The BuzzPlant; Eric Wright, Ground Force Network; Susan Bill, Ground Force Network; Honnie Korngold, ChristianTravelFinder.com; Tom McCabe, KMA Direct; Curt Swindoll, Cool Strategies; Mark Loux, Douglas Shaw & Associates; John Walvoord, Stratmark, Ltd.; Veda Brown, Black Gospel Promo; Jim Killion, is7; Chris Wilson, Wilson Research Strategies; and Dr. Michael D. Miller, Executive Pastor at First Baptist Dallas.
Keynote addresses by Van Crouch, author of Stay in the Game, Winning 101, Dare to Succeed and Take it Back as well as a frequent guest on nationwide TV shows including TBN and TNT Ministries Network as well as Jeff Yordy, Vice President of FoxFaith.
The Association is also pleased to announce that Dove Award winning recording artists The Afters (http://www.theafters.com) will perform at the Power Networking Reception Tuesday night, April 10. The band's song "Beautiful Love" was written by Joshua Havens about a time when his wife was abroad doing humanitarian aid. It was last year's #1 downloaded song on the inspirational charts; iTunes and Billboard listed it in their top 100. It was also the theme song to MTV's mainstream reality TV series "8th and Ocean" and "Until the World" has been the theme song for the ABC Family series "Beautiful People."
"This is a group that has successfully fused faith with culture," said Bob Hutchins, co-founder of the Faith Based Marketing Association. "They are taking a Christian message to the mainstream and it is being received with open arms, with accolades from MTV's college network mtvU for Best Streaming Video and airplay on E! News, VH-1 Radio, MTV and ABC Family."
The band members worked together at a Starbucks in Mesquite, Texas and played Dallas venues under the name Blisse before changing the name and signing their first record deal. Back at home, The Afters will be heard by attendees of the Faith Based Marketing Summit on Tuesday, April 10. Tickets to the Power Networking Reception are included with the $299 registration until the March 16 deadline; after that date, tickets are $50 ($60 at door).
About the Faith Based Marketing Summit
The 2007 Faith Based Marketing Summit takes place April 10-11, 2007 at the Renaissance Dallas Richardson Hotel in Richardson, Texas. The itinerary includes break out sessions, roundtable discussions, keynote speakers, networking opportunities and an attendee showcase. Registration is $299 and participants are offered two specialized tracks: Trends in Faith Based Marketing and Marketing & Communications Strategies for Churches and Parachurch Ministries (online ministries, faith-based and general market non profits, etc.). Visit http://www.faithbasedmarketing.com for more information.
About the Faith Based Marketing Association
Co-founders Beth Cathey of Renegade Idea Group and Bob Hutchins of BuzzPlant launched the Faith Based Marketing Association (FBMA) to help raise the level of awareness among marketers to the fact that the faith based community desires quality communication and marketing messages that resonate, not violate, their affinity to faith and family. The FBMA exists to network, assist and educate individuals and organizations who want to reach a faith based, family-friendly audience and uphold excellence in marketing as well as respect for the values and standards of the audience. The association is committed to serving as a resource and networking community for its members and setting the bar for ethical leadership in all areas of faith based marketing and communication. Benefits of membership include leadership, networking, promotional opportunities, resource support and notification of latest trends and research findings. Members also enjoy travel discounts, speaking opportunities and new business exposure at FBMA-sponsored events. Visit http://www.faithbasedmarketing.com for more information.