Markham, Ontario (PRWEB) March 14, 2007 -
Awards were handed out at last week's POPAI Outstanding Merchandising Achievement (OMA) Awards Gala celebrating the very best in marketing at-retail campaigns. The annual competition included a new Digital Signage Awards Contest to recognize the integration of digital media into the retail environment. Entries were scored based on design, innovation, engineering, consumer engagement and achievement of brand marketer objectives.
"We were challenged with trying to top the ten awards we received at last year's POPAI competition," explains Artisan Complete's Marketing Manager Kris Matheson. "We are extremely happy with the effort put forth by our team, from initial concept to final installation."
Artisan Complete won a total of fourteen awards this time around, for their temporary, semi-permanent and permanent point-of-purchase display designs and manufacturing in the following categories; snack foods, toys, financial services, office supplies, telecommunications, pharmaceutical and home entertainment. Among the awards received, Artisan obtained two gold statuettes which are considered to be one of the most coveted and difficult to win in the industry.
Digital signage content design and production specialist, Artisan Live, was also presented with awards for creative content developed for the following environments; retail media, in-theatre advertising, place-based and out of home. A great accomplishment considering Artisan won six out of the eight categories entered. Among the spots that won, two entries were featured as part of Artisan Live's Mobile Affiliate Advertising Program (MAAP), demonstrating the effectiveness of digital content for mobile marketing applications enabling the measurement of a consumer's engagement with a brand.
POPAI's (The Global Association for Marketing At-Retail) OMA Awards were held in conjunction with GlobalShop 2007, in The Sands Convention Center at the Venetian in Las Vegas. The tradeshow features exhibitors from around the globe covering all facets of in-store design and at-retail
About Artisan Complete
Artisan Complete is the premier brand communications in-store provider. Supporting and marketing the activities of Artisan Print, Artisan Retail, and Artisan Live, the company produces retail visual merchandising elements from static to digital signage, store design, temporary and permanent display and new media initiatives such as interactive kiosks. Employing more than 180 people and serving customers throughout North and South America, the 34-year old company provides a full range of services. Learn more at http://www.artisancomplete.com.
About Artisan Live
Artisan Live is North America's premier full-service digital content developer, making it "simply effective" for agencies, brands and publishers to cost effectively advertise on the growing number of digital signage networks. Founded as a member of merchandising pioneer Artisan Complete in 2004, Artisan Live creates content and connects it to retail, mobile and other out-of-home networks. Learn more at http://www.artisanlive.com.