Trends for the Best Marketing Website Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Marketing Web Design -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the marketing industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc.

The WebAwards competition judges marketing websites on seven criteria that combined create award-winning websites:

  •     Design
  •     innovation
  •     content
  •     technology
  •     interactivity
  •     copywriting
  •     ease of use

Marketing joined the WebAwards in 2002 and has produced above average Web sites in all years until 2006 when it under performed the ISAR Index.

The latest ISAR Index indicates that marketing web sites perform average in terms of design and innovation compared to overall web development. However, content and ease of use continue to be the strong points for marketing websites.

According to the ISAR Study, the marketing industry needs to integrate technology, copywriting, and interactivity to keep web visitors engaged and coming back for more.

The 2006 WebAward for Best Marketing Web site went to Rare Method for Silvertip Resort.

Other past winners include:

  • 2005 Nurun | Ant Farm Interactive Website
  • 2004 Verite, Inc for Symantec Client Security 2.0 Channel Launch Kit
  • 2003 Zugara for The Getaway
  • 2002 Disc Marketing for the Disc Marketing Corporate Website

A complete list of past winners can be found at

Companies and organizations wishing to have their marketing Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

2007 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The marketing industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Marketing Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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