Best School Website Trends Detailed in New Report from the Web Marketing Association

Share Article

New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Premier Internet Award Competition, WebAwards, Provides Best Practices for School Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, recently released the Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help schools create more award-winning websites.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be effective school websites," said William Rice, president of the Web Marketing Association. "School websites going forward will need to find a balance between budget constraints and what their extremely savvy student body craves in terms of information available online."

The WebAwards competition evaluates school websites on seven criteria that combined create effective websites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

The latest ISAR Index indicates that school web sites have generally been in line with the overall ISAR Index, except in 2005 where they fell below the overall average.

School websites perform above average in terms of design, ease of use and interactivity as compared to overall web development.

According to the ISAR Study, school web sites typically lag in innovation, content, and use of technology. They fall in line with the averages in terms of copywriting.

The 2006 WebAward for Best School Website went to WhippleHill Communications for St. George's School.

Other past WebAwards School Web site winners include:

  • 2005 Tellus for West Clermont School District
  • 2004 eSiteful Corporation for Plano Independent School District
  • 1999 IDEAS Design, Inc. for Barbizon Modeling Schools
  • 1998 Vancouver Film School for VFS Education

Schools wishing to have their Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

2007 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The school industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best School Web site of 2007. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website