Billboard Spotlights Content-On-The-Go at Mobile Entertainment Live! (Formerly MECCA)

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The Official CTIA Mobile Entertainment Conference in Orlando--The 88 and David Martin to headline the MMA Mobile Entertainment Live! bash.

Billboard, the world's most trusted source of music, video and digital entertainment news, charts, reviews, and analysis, welcomes the mobile entertainment field's top leaders at Mobile Entertainment Live! (formerly MECCA). Presented by Mozes, in association with QuickPlay Media, and in conjunction with CTIA Wireless 2007, Billboard's Mobile Entertainment Live! will be held Monday, March 26 at the Orange County Convention Center in Orlando, FL.

Following the conference, The 88 and David Martin will entertain attendees at the MMA Mobile Entertainment Live! BASH, held at the Groove at Universal City Walk in Orlando. Conference attendees also receive a complimentary exhibit-only pass to CTIA Wireless 2007, taking place on March 27-29.

Billboard's Mobile Entertainment Live! presents a comprehensive overview of the evolving digital landscape from the mobile industry's best and brightest, with program highlights including:

Plenary Sessions:

-The Great Debate: Content vs. Distribution---In this Ericsson Inc.-sponsored session, entertainment industry representatives and wireless operators go head-to-head in a heated debate.

-Producing Mobile Content---The leading creative minds producing content for mobile devices discuss how they approach developing content for the mobile phone---what works, what needs to work, and what isn't working.

-Where's the Money---From advertising to subscription fees and a la carte sales, this session examines different ways to extract revenue from mobile content, and illustrates how each affects the way that consumers find, acquire, and use it.

Breakout Sessions:

-Mobile Search and Merchandizing---With the wealth of entertainment content available on mobile phones today, industry insiders match potential buyers with the content that interests them.

-Connected Consumers---Experts examine the landscape of social networking, user generated content and place-shifting to determine the opportunities and challenges for wireless operators and content creators.

-Handset Heaven---Top device manufacturers show off the latest technologies and services, illustrating the growing influence that mobile phones are playing in the consumer electronic landscape.

-Target Marketing and Affinity Groups---Panelists review how carriers and content providers can target their assets for specific demographics, taking into account unique tastes, preferences and cultural backgrounds.

-Culture Clash---Developed in conjunction with the Mobile Entertainment Forum, this panel examines the market realities, successes, and failure---aiming to identify what best practices---and content---can be shared by all.

-Surviving the Mobile Game---Industry veterans discuss their views of the mobile entertainment space, and what they did to survive and prosper.

Keynote Presentations:

-Greg Clayman, SVP, Mobile Media, MTV Networks

-John Harrobin, VP, Marketing & Digital Media, Verizon Wireless

-Nigel Rundstrom, VP, Multimedia, Nokia

-Kevin Lyman, Founder, Warped Tour and Taste of Chaos Mobile

The conference concludes in style with the MMA Mobile Entertainment Live! BASH, powered by Billboard, The Hollywood Reporter, and the Mobile Marketing Association, and presented by AOL, with live performances by The 88 and David Martin.

"The 88 and David Martin represent the best of the mobile entertainment revolution--pushing aside conventional music with their exceptional vision and talent," says Tamara Conniff, Billboard's executive editor and associate publisher. "We're thrilled to have these cutting-edge musicians perform at this year's bash."

The 88, a Los Angeles-based band that plays to sold out crowds across North America, released its second album, Over and Over and appeared on Fox's hit series, "The O.C." whose soundtrack sales have now topped 300,000 copies.

Something in Your Eyes, David Martin's self produced-debut album, offers elegant melodies, dramatic transitions and one memorable chorus hook after another. Martin recalls the classic hits of the '70s and '80s, presented by such icons as Billy Joel and Sting, and picks up where these artists left off 25 years ago.

For the complete Mobile Entertainment Live! agenda, please visit http://www.billboardevents.com.

For additional information: Margaret O'Shea, 646-654-4698 or bbevents @ billboard.com

Registration information: Erin Parker, 646-654-4643 or eparker @ billboard.com

Sponsorship information: Karl Vontz, 415-738-0745 or sponsorships @ billboard.com

Press credentials: Megan Levinson, at 212-255-8455 or Megan @ rosengrouppr.com.

About Billboard

Now in its 112th year, Billboard is the world's premier weekly music publication and a diverse digital, events and brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. Billboard is the flagship property for the Billboard Information Group, which also consists of Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records. Billboard's many strategic partners include Microsoft, Reuters, Sirius Satellite Radio, Telemundo, Univision Radio, ABC Radio Networks, Azteca America and Billboard sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These partnerships leverage Billboard's proprietary data, charts and information resources to develop broadcast entertainment, digital and mobile platforms and contextual commerce applications that expand Billboard's franchise and consumer reach.

About CTIA Wireless 2007

As the premiere global event representing the $500 billion global wireless industry and the largest wireless show in the world, CTIA WIRELESS 2007 brings together all industries affected by wireless technology for three days of intense learning and networking. Visit

http://www.ctia.org/ctiawireless.

CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit http://www.ctia.org.

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