DMX Takes Over Austin with Massive Presence at SXSW 2007

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Austin-based DMX sponsoring SXSW Registrant's Lounge, places speaker on music panel and launches GETUPLAYED.COM.

DMX, the Austin-based international "sensory design" think-tank that creates brand experiences for commercial environments, is taking over its hometown this week and making a huge splash at SXSW 2007. Included among the week's activities is DMX's sponsorship of the SXSW Registrant's Lounge, executive-level participation in a music conference panel and the launch of a DMX venture for independent and unsigned artists called GETUPLAYED.COM.

"Being such an integral part of the SXSW experience is truly important to us since we're an Austin company," said Brian McKinley, vice president of marketing at DMX. "The Registrant's Lounge is a great vehicle for us to showcase our core strength of providing an enhanced sensory experience for our clients. Through audio and visual branding, along with scent services, we have created an incredible oasis from the hurried pace that accompanies a festival of this magnitude."

The SXSW Registrant's Lounge is open from 4-7pm daily and is located on the corner of 4th St. and Neches, right next to the Austin Convention Center and the Austin Hilton. By being in the thick of it all, DMX has created a lounge where conference attendees can drop in to catch up with friends, have a drink or catch up on email before hitting showcases later in the evening. It's also a great opportunity for SXSW attendees to see the type of environment that DMX creates for its customers, including hip music and graphics, along with their recently launched scent product.

In addition to sponsoring the registrant's lounge at SXSW, DMX has also seated their Sr. Vice President of Worldwide Business Affairs, Barry Knittel, on a music conference panel entitled "The Relevance of Retail." The panel takes place Friday, March 16 at 11am in Room 19A of the Austin Convention Center. Mr. Knittel is a former Vice President of the American Society of Composers, Authors and Publishers (ASCAP) and will bring his expertise in label relationships and licensing to the roundtable discussion.

SXSW will also serve as the launch pad for a new DMX venture called GETUPLAYED. Focused on supporting independent and up-and-coming artists, this initiative will provide another avenue by which artists can get their music heard and get paid, even though they may not currently have a recording contract. It also gives artists and bands the chance to get played in environments where they wouldn't otherwise have an opportunity, such as hotels, restaurants and retail stores. For more information, visit the site at

With a background in research, DMX works closely with businesses of all sizes to design and implement sensory branding that is targeted to its clientele and helps create unforgettable experiences. DMX provides its customers extensive operational support, enabling it to efficiently and effectively handle system roll-outs of any size, from a single outlet to a nationwide chain.

About DMX

Recognized as an international design think-tank that creates brand experiences for commercial environments, DMX uses sight, sound and science as building blocks. The company's services include full motion video, music, messages and environmental scents that provide brand texture for its customers and create integrated, multi-sensory environments that drive repeat business. DMX also provides music for cable television networks worldwide. For over 35 years, DMX's customers have included prominent industry leaders and represent some of the most identifiable international brands such as Nike, Starwood Hotels, 24 Hour Fitness, American Eagle, and many others. For more information please visit us on the Web at


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