EATINGWELL Magazine Names Tribe Mediterranean's All Natural Hummus Classic As A Smart Choice Winner

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EATINGWELL Magazine selected Tribe Mediterranean Foods' All Natural Hummus Classic as a Smart Choice Winner. The EATINGWELL Smart Choice is an editorial award presented by the editors and taste testers of EATINGWELL Magazine. Tribe's Classic Hummus Taste Test will appear in the March/April issue of EATINGWELL magazine and will be posted on the http://www.eatingwell.com Web site.

EATINGWELL Magazine selected Tribe Mediterranean Foods' All Natural Hummus Classic as a Smart Choice Winner. The EATINGWELL Smart Choice is an editorial award presented by the editors and taste testers of EATINGWELL Magazine, http://www.eatingwell.com. Tribe's Classic Hummus Taste Test will appear in the March/April issue of EATINGWELL magazine and will be posted on the http://www.eatingwell.com Web site.

"We are excited and that EATINGWELL Magazine selected Tribe All Natural Hummus Classic as a Smart Choice Winner," said Rick Schaffer, VP of Sales & Marketing for Tribe Mediterranean Foods. "Our hummus is the industry's first nationally distributed All Natural Hummus and gives both retailers and consumers a high-quality alternative to competitors that continue to produce with preservatives. EATINGWELL's team of nutritionists, taste testers and cooks are among the finest judges of nutritional products, and we are honored to receive the Smart Choice award."

Tribe's All Natural hummus products are preservative-free, non-dairy, certified Kosher and contain no saturated fats, cholesterol or hydrogenated oils. All Tribe hummus has an industry-leading 120-day shelf life and undergoes the most stringent quality assurance procedures in the industry.

Tribe distributes nationally to retailers, wholesalers and foodservice establishments throughout the U.S. and Canada. The company recently began distributing in Mexico, with the introduction of its new Spanish/English bi-lingual label. Tribe's All Natural Hummus suggested MSRP for an 8 ounce container is between $2.59 - 2.99 per unit. A 16-ounce package suggested retail ranges from $4.49 - $4.89. Tribe recently introduced an 8 ounce organic hummus product line (suggested retail between $2.99 - $3.49) in addition to a new 2.72 ounce All Natural Hummus & Crackers ("on the go") product line (suggested retail between $1.49 - $1.79.)

About Tribe Mediterranean Foods

Based in Taunton, Massachusetts, Tribe Mediterranean Foods creates and distributes a highly popular line of Mediterranean food products that includes several flavors of All Natural and Organic hummus, tahini, tabouli and baba ganoush. Known for their flavorful and healthy qualities, Mediterranean foods have taken the United States by storm thanks, in large part, to the Tribe brand. In 1994 Tribe became category leader of hummus in America, and is largely responsible for the more than tenfold increase of U.S. hummus sales through 1997. As a result, Tribe's products are prominently displayed on store shelves from coast to

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MARIANNE SABELLA DEMPSEY
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