MidLothian, VA (PRWEB) March 16, 2007
Keeping in step with customer demand and current trends in the diamond jewelry industry, Danforthdiamond.com recently introduced a large collection of palladium engagement rings on their website. You can visit the online jewelry retailer at: http://www.danforthdiamond.com/palladium/index.html
Palladium, a metal in the platinum family that is just as durable as it's more expensive cousin, is the hottest new metal in the jewelry industry. Scott Kay, a master jeweler and authority in the industry, is calling palladium "the industry's best-kept secret."
Danforthdiamond.com decided to specifically create the world's largest collection of palladium engagement rings because of growing customer demand. For most brides, this is the one piece of jewelry in their collection that needs to be able to endure a lifetime - and palladium's durability makes it an attractive alternative to other metals.
"The new palladium alloys used for engagement ring manufacturing are excellent and make this a hard option to beat when choosing metal for that perfect ring," says Jill Renee, president of Danforthdiamond.com. "That's why we have expanded our selection of palladium engagement jewelry."
Customer demand encouraged Danforthdiamond.com to become a leader in offering palladium wedding jewelry. Every category of engagement ring offered on the site - solitaires, three-stone rings and rings with side stones - has a palladium option. Matching engagement ring and wedding band sets are also available.
There are several different types of customers who consistently express interest in palladium:
- Budget-conscious couples purchasing jewelry made from the platinum family at a much more affordable price
- Trend-setting brides attracted to the buzz palladium is generating in the jewelry industry
- Brides with sensitive skin who may have had to pass on white gold because of a nickel allergy - with palladium they have a more durable option
"Our customers are making a lifetime investment when purchasing our jewelry, and we want to give them as many options as possible to meet every taste and budget," Renee says. "And at Danforthdiamond.com, they'll find the most comprehensive collection of palladium engagement rings, in addition to an incredible inventory of fine jewelry pieces to enhance their collection."
About Danforth Diamond
With more than 50 years in the jewelry business, Danforth Diamond is an online fine jewelry retailer. Their site offers high quality palladium engagement rings and wedding bands as well as earrings, bracelets, necklaces and rings in gold, white gold and platinum at competitive prices. View their collection of palladium engagement rings at: http://www.danforthdiamond.com/palladium/index.html.
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